How One University Grew AI Search Visibility with EAB
- type
- Small, Private University
- location
- Denver, CO
Quick Wins
909%
increase in presence on Google’s AI Overview¹
1) Within 6 months of implementation
123%
increase in organic search impressions sitewide²
2) From year 1 to year 2
128%
boost in non-branded search impressions²
2) From year 1 to year 2
-
Opportunity
Regis struggled to reach prospective students online as AI reshaped search visibility
Like many institutions, Regis University struggled to stay visible online as AI-driven search gained ground. While their site remained a trusted resource for current students and faculty, it wasn’t appearing often enough in AI summaries for prospective students. Without an AI-forward content strategy, Regis risked missing chances to expand its reach and attract new students.
-
Solution
Regis partnered with EAB to boost search visibility, authority, and student recruitment reach
To strengthen search visibility and content authority, Regis partnered with EAB’s Digital Agency to build a student-centric, AI-ready .edu content strategy. The work centered on optimizing pages most important for student recruitment (e.g., admissions, academics, and cost) with clear, well-organized content and keywords that reflected how students search and what they care about. The approach helped Regis expand visibility and improve rankings, making it easier for prospective students to discover Regis’ programs and take the next step.
-
Impact
Regis saw immediate, outsized gains in impressions and AI Overview presence
With EAB’s guidance, Regis University boosted impressions—how often a page appears in search results—by 123% from year one to year two and expanded its presence in Google’s AI Overviews by 909% within six months. This ongoing work helps the university keep pace with a shifting search landscape and turn greater reach into stronger enrollment outcomes.
AI visibility is critical when competing for student enrollments
