Five areas enrollment leaders are prioritizing in 2025
Why do students pick the schools that they do?
How does your enrollment office compare?
How to write compelling copy for your college website
Latest Posts From This Blog
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Why your messages are getting flagged as spam—and how to avoid it
Despite the growing deliverability challenges, email remains a cornerstone of a robust multichannel strategy.
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What students look for in a college—and how your virtual tour can help
EAB’s latest insight paper explores the characteristics that most strongly influence a school’s ability to attract students, along with nine archetypical school personas. Virtual tours are a uniquely powerful tool for engaging today’s students, we explored how to align your virtual tour with your school’s persona for maximum impact.
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Why students pick the schools they do, part 2: The institutional personas shaping students’ college choices
In this blog post, we’ll explore nine institutional personas that represent a distinct combination of traits that influence student attraction.
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15 Tips for getting the vibe right on your admitted student days
Students want a campus that matches the energy they're looking for. Ensure your Admitted Students Day nails the vibe by following these 15 tips.
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AI is changing how students search—here’s how to safeguard your site visibility
Hear from our SEO experts about safeguarding your .edu site’s visibility in the age of AI search and what strategies can help marketing teams stay ahead.
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Five areas enrollment leaders are prioritizing in 2025
Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for the coming months. This year we explored ten potential areas of inquiry, from brand management to generative AI.
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What the TikTok ban could mean for enrollment marketers
TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are now prepping for the aftermath of a national TikTok ban.
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How to write compelling copy for your college website
In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and email. While each platform is important, we know your website is the #1 resource prospective students use in their college research.
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How does your enrollment office compare?
In late 2024, we surveyed enrollment leaders at more than 180 institutions around the country to learn about key aspects of their operations and strategy.
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