Our Blogs

Five areas enrollment leaders are prioritizing in 2025

Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for the coming months. This year we explored ten potential areas of inquiry, from brand management to generative AI.

The Us Versus Them Problem

Change is hard – especially in higher education. As institutions grapple with the need for transformation, traditional shared governance processes often fall short, devolving into an “us versus them” dynamic that leads to only incremental progress.

3 takeaways from EAB’s Senior University Leaders’ Roundtable

EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.

What the TikTok ban could mean for enrollment marketers

TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are now prepping for the aftermath of a national TikTok ban.

How to write compelling copy for your college website

In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and email. While each platform is important, we know your website is the #1 resource prospective students use in their college research

6 community college trends to watch in 2025

How does your enrollment office compare?

In late 2024, we surveyed enrollment leaders at more than 180 institutions around the country to learn about key aspects of their operations and strategy.

3 hidden retention challenges facing higher ed in 2025

As higher education enters the midpoint of the 2020s, institutions face a wide range of challenges threatening retention and student success.

Why do students pick the schools that they do?

Understanding what attracts students to a school when they’re conducting their college search is critical for developing a recruitment strategy. Our latest research reveals both expected and unexpected factors—ranging from affordability to the social and political context of a school’s location—that drive student interest.