Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Insight Paper
Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut
Download this paper to discover your school’s specific persona and what it means for your future strategy.
Enroll360
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Partner Resources
Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
Insight Paper
Rebuilding the Graduate and Adult Pipeline in the Age of AI
Explore how higher ed enrollment and marketing leaders can respond to AI changing the graduate and adult student…
Appily Advance
Insight Paper
The Science of Multi-Source Recruitment
In this insight paper, we unpack findings from an analysis of all-source funnel data from more than 50…
Appily
Tool
Cost of Acquisition Calculator for International Student Recruitment
Calculate your cost of acquisition (COA) and net tuition revenue (NTR) by course and market to inform international…
Professional and Academic Services Forum
Insight Paper
How a Virtual Tour Helps Colleges Differentiate in the Age of AI Search
Learn how virtual tours help colleges stand out in AI-driven search and boost engagement. Discover best practices for…
Virtual Tours
Explore all our blogs
More Blog Posts
Blog
The hard truth about admit, yield, and discount rates
Enrollment success is full of trade-offs. Discover why admit, yield, and discount rates often conflict, and how leaders…
Enrollment Blog
Blog
18 Strategies to Combat Melt This Year
While summer melt has always been a critical concern for enrollment managers, the summer of 2024 presents unique…
Enrollment Blog
Blog
Marketing teams are stretched thin. Here’s what the data says to do next.
Higher ed marketing teams face rising goals, tight budgets, and AI disruption. Explore survey insights and strategies to…
Adult Education Blog
Latest Podcast Episodes
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Podcast
Mastering Digital Strategy to Boost Enrollment
Experts share insights from EAB’s latest survey of marketing and enrollment leaders, highlighting how AI is reshaping student…
Podcast
Enrollment Marketing in the Age of AI: What Comes Next?
Experts discuss how AI is transforming the college search process and how institutions are adapting recruiting practices to…
Podcast
Inside a Direct Admissions Breakthrough in Alabama
Experts discuss how a new direct admissions initiative in the state of Alabama is removing barriers, extending proactive…
Videos
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Video
Appily Awareness Marketing in Action
Students explore everywhere—your marketing should too. Use Appily Awareness Marketing to stay visible and influence enrollment decisions.
Appily
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Video
Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®
Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Infographics
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Infographic
Navigate360: The AI Trail Guide for Enrollment
Learn how AI embedded in the Navigate360 CRM guides students and extends staff capacity across the enrollment journey.
Navigate360 Enrollment CRM
Infographic
The AI shift in college search
These four students represent different ways college search could evolve as AI becomes more embedded in students’ lives.
Enroll360
Infographic
Can students find what they need on your .edu?
Use this quick diagnostic to see whether your key enrollment pages are discoverable in AI and traditional search.
Digital Agency
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