Professional and Adult Education
Graduate, online, professional, and adult degree completer programs are critical to financial sustainability for many institutions. EAB can help you stand out in a competitive market with research and tools to recruit adult students and design market-ready programs that align with workforce needs.
Research Report
How to Build a Financially Sustainable Microcredential Portfolio
Discover four tactics to improve the financial viability of microcredential offerings as you build a financially sustainable microcredential…
Professional and Adult Education Advisory Services
Research Report
Overcoming Obstacles to Nursing Enrollment Growth
This report outlines insights from over a decade of nursing education research and explores the factors limiting program…
Professional and Adult Education Advisory Services
Tool
Microcredential Proposal and Evaluation Template
To avoid developing microcredentials that are not financially viable, use the two tools in this toolkit to make…
Professional and Adult Education Advisory Services
Insight Paper
From Stress to Success: Survey Insights to Empower Graduate Enrollment Teams
This report compiles survey findings to provide university leaders with additional insight into the complex graduate enrollment landscape.
Adult Learner Recruitment
Partner Resources
Resources exclusively for Professional and Adult Education partners. Explore new research and special events.
Tool
Professional and Adult Education Social Media Toolkit
This toolkit contains 12 tools to support PCO units in developing a formal social media strategy, creating content,…
Professional and Adult Education Advisory Services
Research Report
Addressing the need for nursing education amidst shortages
Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data,…
Professional and Adult Education Advisory Services
Research Report
The Rise of Fintech
Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and…
Professional and Adult Education Advisory Services
Research Report
How higher ed can adapt to the changing MBA landscape
We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most…
Professional and Adult Education Advisory Services
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More Blog Posts
Blog
3 trends about the graduate and adult learner market that presidents need to know
Discover three important trends for presidents and their cabinets as they consider their graduate, online, and adult learner…
Adult Education Blog
Blog
How graduate enrollment teams are using AI
Discover the AI applications graduate and adult enrollment leaders are using and how your institution can incorporate this…
Adult Education Blog
Blog
5 rules to increase your paid search campaigns' impact
While paid search can be an expensive lead source, it can also be a highly productive channel. Here…
Adult Education Blog
Latest Podcast Episodes
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Podcast
Survey Highlights What Matters Most to Adult Learners
Experts review findings from a new EAB survey of nearly 4,000 current and prospective adult learners and share…
Podcast
How to Recruit Adult Career Switchers
Experts explain how to recruit adult learners who are interested in graduate business degree programs that will help…
Podcast
How UCF is Expanding Opportunities for Hispanic Adult Learners
Representatives from the UCF College of Nursing discuss a public-private partnership that helps them provide more Hispanic adult…
Videos
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Video
2 strategies to maximize the ROI on your graduate and adult program marketing
Hear about two best practices in expanding your prospect pool and delivering the marketing messages that will resonate…
Adult Learner Recruitment
Video
Meet the expert: Amy Luitjens, Consultant and Principal, Adult Learner Recruitment
Learn EAB’s subject matter experts help colleges recruit adult learners in today’s competitive market.
Adult Learner Recruitment
Infographics
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Infographic
Meet Your New Graduate and Adult Learner Infographic
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their…
Adult Learner Recruitment
Infographic
The Art and Science of Generating Your College’s Audience of Right-Fit Adult Prospects
In today’s tightening graduate and adult learner markets, enrollment leaders can’t afford to leave any stone unturned when…
Adult Learner Recruitment
Infographic
Optimize Your Graduate and Adult Recruitment Strategy with these 11 Metrics
Identify the metrics enrollment leaders should monitor and respond to regularly to optimize their graduate, adult, and online…
Adult Learner Recruitment