Our Products
Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for COE Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
Research & Insights
More
Design Credentials to Meet Adult Student Needs
Rather than choose a credential to launch and hope to find an audience, first determine the audience a program will serve and then build the offering to meet their needs.
Subscribe to our blog
We asked 100+ professional and adult education leaders about their top priorities
See the results of our survey of 161 professional and graduate education leaders.
The marketing metrics you should be tracking, but aren’t
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]
Why many enrollment leaders struggle with “student-centric” adult learner program design
Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.
The Complex Adult Learner Journey to Enrollment
Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Learn more about their unique journeys through this infographic.
Identify High-Potential Employer Partners and Plan Your Pitch
Successful institutions use data to identify high-potential partners and strategically plan their pitch around an employer’s specific needs.
The graduate marketing strategy that tripled leads
See how an intent marketing approach generated three times the number of leads for graduate, online, certificate, and undergraduate degree completion programs compared to typical campaigns and saw a 30% average increase in campaign response rate.
Experts
More on Our Experts
Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Events
Identifying and Motivating Stealth Applicants
In part one of "Recruiting the Silent Funnel," we explore ways to compel prospects to self-identify earlier and prevent stalled application.
Designing Programs for the Millennial Workforce
In this series, we'll examine three types of non-degree programs that serve three distinct types of Millennials.
