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Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
Research & Insights
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The COVID-19 outbreak’s impacts on clinical health care education
Beyond urgent efforts to get qualified practitioners into the workforce, institutional leaders need to be thinking ahead on their overall health care portfolio and how they can contribute to future health care needs. Top-of-mind programs for their discussion should include nursing and allied health fields (e.g., physician assistant), and medicine for schools with the resources.
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Avoid these four graduate, online, and adult program design mistakes
See four common pitfalls of graduate, adult, and online program development—and what you can do to avoid them.
How to engage prospective adult learners virtually during COVID-19 and beyond
Learn how your college or university can reach and recruit prospective students of online, graduate, professional, and certificate programs virtually.
The next "lost class"?
Today’s graduates face the bittersweet reality of earning a degree only to enter the workforce at a moment of unprecedented uncertainty. We are only beginning to grasp how the global pandemic will reshape life, work, and learning, yet the economic ripple effects can already be felt.
Design Credentials to Meet Adult Student Needs
Rather than choose a credential to launch and hope to find an audience, first determine the audience a program will serve and then build the offering to meet their needs. Read our Roadmap on how to effectively design credentials to meet adult student needs.
The Complex Adult Learner Journey to Enrollment
Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Learn more about their unique journeys through this infographic.
Identify High-Potential Employer Partners and Plan Your Pitch
Successful institutions use data to identify high-potential partners and strategically plan their pitch around an employer’s specific needs.
Experts
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Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Events
Identifying and Motivating Stealth Applicants
In part one of "Recruiting the Silent Funnel," we explore ways to compel prospects to self-identify earlier and prevent stalled application.
Designing Programs for the Millennial Workforce
In this series, we'll examine three types of non-degree programs that serve three distinct types of Millennials.
