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Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners

Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average

Research & Insights
MoreExecutive Guide to Certificate Market Risks and Opportunities
This whitepaper details the market trends that make it difficult for certificate enrollments to take off and profiles six successful certificate programs.
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Here's how to meet growing demand for cybersecurity professionals
Learn three steps to meet growing employer demand by aligning program curricula with in-demand cybersecurity certification requirements.
The 6 stages of the adult degree completer journey
As institutions reel from the impact of COVID-19, enrollment leaders face renewed pressure to recruit new and different audiences to offset expected declines in traditional undergraduate enrollment. Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
Understanding the basics of bot-generated leads
It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Why growing demand doesn’t guarantee success for cybersecurity programs
While many university leaders express interest in launching cybersecurity master’s degrees, increasing competition and market concentration threaten all new programs’ ability to capture student attention.
How to recruit specialized business students and grow non-MBA enrollment
The following is a guide to help you locate, recruit, and nurture specialized business students.
How UCF is Expanding Opportunities for Hispanic Adult Learners
Experts discuss the extent of faculty burnout, the impact on students and institutions, and strategies for creating a work culture that prioritizes wellbeing.
Experts
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Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment

Events
The COVID-19 Outbreak’s Impacts Across the Professional and Adult Portfolio
As the coronavirus crisis impacts professional job prospects and university enrollment targets, professional and adult education units must develop innovative and flexible programs which meet the evolving needs of the market, young alumni, and working professionals.