Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for COE Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
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See the results of our survey of 161 professional and graduate education leaders.
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]
Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.
Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Learn more about their unique journeys through this infographic.
Successful institutions use data to identify high-potential partners and strategically plan their pitch around an employer’s specific needs.
See how an intent marketing approach generated three times the number of leads for graduate, online, certificate, and undergraduate degree completion programs compared to typical campaigns and saw a 30% average increase in campaign response rate.
ExpertsMore on Our Experts
In part one of "Recruiting the Silent Funnel," we explore ways to compel prospects to self-identify earlier and prevent stalled application.