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Adult Student Marketing

Competition, escalating demand, and increasingly diverse portfolios are just a few of the challenges facing executives of continuing, online and adult education. We can help you attract tomorrow's students and stand out in a crowded market.

Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.
  • 275+ organizational design consultations completed for COE units
  • 3,000+ customized market research analyses completed for COE Forum partners
“I’ve thought about [diversifying our portfolio] a lot, but I’ve never heard it articulated so clearly.” -Associate Provost, Ole Miss

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.
  • 33% total enrollment growth for a public university in the West
  • 3x number of leads generated with EAB intent marketing on average
Learn how a university in the West partnered with EAB Adult Learner Recruitment to reverse graduate enrollment declines

Research & Insights

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Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]

Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Learn more about their unique journeys through this infographic.

Institutional leaders need to consider staffing models, both in specialization and capacity, to determine if adult and professional education efforts can grow. Staff roles and resources outlined below correlate to COE units achieving $40M+ in revenue; though exact structures vary significantly across institutions, these functions remain crucial to financial success.

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