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Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
Research & Insights
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Executive Guide to Certificate Market Risks and Opportunities
This whitepaper details the market trends that make it difficult for certificate enrollments to take off and profiles six successful certificate programs.
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Here's how to meet growing demand for cybersecurity professionals
Learn three steps to meet growing employer demand by aligning program curricula with in-demand cybersecurity certification requirements.
The 6 stages of the adult degree completer journey
As institutions reel from the impact of COVID-19, enrollment leaders face renewed pressure to recruit new and different audiences to offset expected declines in traditional undergraduate enrollment. Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
How to Capture Growth Opportunities in the Graduate Degree Market
EAB’s Megan Adams and Will Lamb discuss growth opportunities and the competitive landscape in the master’s and graduate degree market.
Optimize Your Graduate and Adult Recruitment Strategy with these 11 Metrics
Identify the metrics enrollment leaders should monitor and respond to regularly to optimize their graduate, adult, and online student recruitment strategy in this interactive infographic.
Thinking of launching a certificate program? Avoid these mistakes
When thinking about launching certificate programs, here are three mistakes you’ll want to avoid.
How data science can improve your recruitment marketing strategy
Here are three of the ways data science and analytics can improve your recruitment strategy.
Experts
More on Our Experts
Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Events
The COVID-19 Outbreak’s Impacts Across the Professional and Adult Portfolio
As the coronavirus crisis impacts professional job prospects and university enrollment targets, professional and adult education units must develop innovative and flexible programs which meet the evolving needs of the market, young alumni, and working professionals.
The New Blueprint for Growth
EAB’s researchers have taken a deep dive into the past decade of data on program enrollments and degree conferrals.
