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Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
Research & Insights
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Executive Guide to Certificate Market Risks and Opportunities
All too often, newly launched certificates do not deliver on enrollment expectations. Yet certificates still can help institutions be more adaptable in the face of volatility. This whitepaper details the market trends that make it difficult for certificate enrollments to take off and profiles six successful certificate programs designed programs specifically to reach underserved markets, advance regional partnerships, and to continually test evolving market demand.
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Here's how to meet growing demand for cybersecurity professionals
Learn three steps to meet growing employer demand by aligning program curricula with in-demand cybersecurity certification requirements.
The 6 stages of the adult degree completer journey
As institutions reel from the impact of COVID-19, enrollment leaders face renewed pressure to recruit new and different audiences to offset expected declines in traditional undergraduate enrollment. Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
How to find the growth drivers in your graduate and adult education portfolio
Learn how to identify which academic programs in your portfolio have the greatest potential for growth.
The top five undergraduate programs to launch online
Our researchers took a look at which bachelor’s degree programs have the highest potential for growth. Here’s what we learned.
Adult Degree Completer Recruitment Resource Center
In this resource center, you will find insights on the adult degree completer mindset, strategies to recruit this audience, and research into the size of the adult degree completer market in the wake of economic downturn.
3 key strategies to recruit graduate, online, and adult students
Here are three proven strategies to ensure you are adapting your program development and marketing strategies to recruit adult learners.
Experts
More on Our Experts
Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Events
The COVID-19 Outbreak’s Impacts Across the Professional and Adult Portfolio
As the coronavirus crisis impacts professional job prospects and university enrollment targets, professional and adult education units must develop innovative and flexible programs which meet the evolving needs of the market, young alumni, and working professionals.
The New Blueprint for Growth
EAB’s researchers have taken a deep dive into the past decade of data on program enrollments and degree conferrals.
