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Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for COE Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
Research & Insights
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Develop Outcomes-Focused Recruitment Messages for Adult Learners
Whether called adult learners, nontraditional students, or any other variation, these students offer an attractive growth opportunity, but require a distinct recruitment approach from the often-more familiar first-time, first-year students. Adult learners’ recruitment needs are also evolving as consumer expectations shift to expect greater personalization.
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What we learned helping 100 universities recruit adult learners
See four important lessons learned from helping 100+ schools recruit students to their graduate, online, and undergraduate degree completion programs.
The marketing metrics you should be tracking, but aren’t
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to […]
Why many enrollment leaders struggle with “student-centric” adult learner program design
What do strategic enrollment planning and extreme sports have in common? More than you might think, according to Kevin Shriner, an expert on market research and adult learner program design at EAB and a former faculty member and associate dean of institutional research. Kevin has worked with faculty to develop over 200 graduate, online, and […]
The Complex Adult Learner Journey to Enrollment
Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Learn more about their unique journeys through this infographic.
Strategically Staff Your Adult and Professional Education Unit
Institutional leaders need to consider staffing models, both in specialization and capacity, to determine if adult and professional education efforts can grow. Staff roles and resources outlined below correlate to COE units achieving $40M+ in revenue; though exact structures vary significantly across institutions, these functions remain crucial to financial success.
The graduate marketing strategy that tripled leads
See how an intent marketing approach generated three times the number of leads for graduate, online, certificate, and undergraduate degree completion programs compared to typical campaigns and saw a 30% average increase in campaign response rate.
Experts
More on Our Experts
Events
Identifying and Motivating Stealth Applicants
In part one of "Recruiting the Silent Funnel," we explore ways to compel prospects to self-identify earlier and prevent stalled application.
Designing Programs for the Millennial Workforce
In this series, we'll examine three types of non-degree programs that serve three distinct types of Millennials.
