Our Products
Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
Research & Insights
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Adapting Your Professional and Adult Portfolio for COVID-19 and the Pandemic Economic Recovery
Use this hub to access EAB’s exploration of how COVID-19 will impact professional and adult portfolios, including labor market analyses, expert insights, blog posts, and more.
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How to Understand Higher Education Enrollments in Economic Recessions
Discover why not every institution benefits from increased enrollments as the economy declines in this interactive infographic.
Here’s why adult degree completers return to college—and why they don’t
We surveyed 1,000+ prospective degree completers. See what we learned about adult degree completers’ motivations, the obstacles they face in reenrollment, and their fears—and what they mean for your marketing and recruitment strategy.
Here’s how to think about ROI from your marketing investments
See common questions (and answers) for measuring and analyzing the impact of marketing investments for recruiting and enrolling graduate students.
The Impact of COVID-19 on the Adult Learner Mindset
While the COVID-19 pandemic has continued to exacerbate undergraduate enrollment declines, it presents increased opportunities for growth in graduate and online enrollment. Our white paper shares the key trends that will shape adult learner behavior and our recommendations for engaging and recruiting adult learners as the crisis continues.
Meet the expert Amy Luitjens
As a Consultant and Principal in EAB’s Adult Learner Recruitment division, Amy is part of a team of subject matter experts that provides counsel to more than 100+ university partners to help them reach their graduate and adult learner enrollment goals.
3 keys to keep your data and tech programs relevant during COVID-19
Demand for some tech skills is falling faster than employer demand during the recession. To best prepare students for a shifting labor market and recruit students in the future, ensure your curricula are conferring still-in-demand skills.
Experts
More on Our Experts
Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Events
Competing for Adult and Professional Enrollments
In this webinar, we explore five critical disciplines to secure share in the adult and professional education markets, including market listening capabilities, fast-cycle launch, and outcomes-based marketing messages.
The New Blueprint for Growth
EAB’s researchers have taken a deep dive into the past decade of data on program enrollments and degree conferrals.
