Our Products
COE Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for COE Forum members
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
Research & Insights
More
2.5 million students abandoned their GME search—learn why
As a former MBA student and someone who spent nearly a decade directing the recruiting and admissions efforts of a leading business school, headlines about the impending death of the MBA never come as much surprise to me. However, looking at recent data and thinking about conversations with deans around the country, it is clear…
Subscribe to the Adult Student Marketing Blog
Marketing and recruiting across the adult student lifecycle
While no linear path to enrollment exists for COE students, the illustrative marketing funnel depicted in the infographic below, divided into three sections—awareness, decision, and loyalty—helps to organize over 75 enrollment strategies and best practices uncovered by the COE Forum over the past five years. Awareness All COE units must build and cultivate a differentiated…
5 of your most common questions about badges, answered
COE leaders demonstrate an interest in flexible-format credentials for future program development efforts. Since 2015, we have had nearly 600 incoming research requests on alternative and short-format credentials. Despite the availability of numerous credentials, many members seek advice on badges. To help address the most common questions, we’ve gathered five popular requests to learn more…
Ask these 3 questions to design student-centric credentials
Colleges and universities must launch and revitalize programs at an exhausting pace in response to ambitious growth goals. COE teams are tasked to launch or redesign as many as ten programs a year. COE leadership needs to ask the right questions during program launch and redesign to ensure they’re successfully serving the students they hope…
Why paid search doesn’t have to break your graduate program’s marketing budget
There are more than 15 million adult learners using Google every month. So it’s no surprise that many colleges and universities spend a large portion of their marketing budgets on Google Ads. While most know paid search can be a valuable channel for engaging prospective students, many don’t realize they’re overpaying for clicks. Or if…
How Georgia colleges support adult learners
As part of the University of Georgia System’s goal to ensure 60% of Georgia’s adults have some sort of postsecondary degree by 2025, the state is turning its attention to adult learners, reports Martha Dalton for WABE. Right now, just 42% of adults in Georgia hold a postsecondary degree, according to Complete College Georgia. And…
The Complex Adult Learner Journey to Enrollment
Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Some prospective students research their options for three years and still choose employment over enrollment, while others will move from research to application in three months. To recruit adult learners,…
Experts
More on Our Experts
Events
Alternative Credentials
About the Webconference COE leaders demonstrate an interest in flexible-format credentials for future program development efforts. Join us for this webconference to learn the alternative credential landscape, explore profiles of selected alternative credentials, and learn how the needs and motivations of adult student segments inform credential design.
How to Attract and Support Online Adult Degree Completer Students
About the Webconference In this webconference, we delve into the key characteristics of potential adult degree completers. We also discuss five important considerations related to program pricing strategy, community college partnerships, and alternative credit programs that institutions must keep in mind to recruit and serve this challenging student population.
