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Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
Research & Insights
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Differentiating short-format program design to meet generational preferences
Today, the coronavirus’ impact on the economy is leading to what might be the next “lost class” of bachelor’s degree graduates. Millennials made up the original “lost class,” but Generation Z is now emerging as the group that is most affected by today’s pandemic.
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The New Blueprint for Growth
EAB’s researchers have taken a deep dive into the past decade of data on program enrollments and degree conferrals.
With over 7.6M unemployed already, how can schools help laid off food services, hospitality, and retail workers?
The large population of unemployed food services, hospitality, and retail workers presents the opportunity to deliver programs aligned to sustainable, post-coronavirus careers regionally. Colleges and universities, however, must ensure students recognize the return on their educational investment despite today’s hard economic times. Programs must also align with available financial support so increased enrollments are financially sustainable.
Meet the expert: Will Lamb, Dean of Graduate and Adult Learner Recruitment
Growing enrollments in adult-serving programs starts with a portfolio of right-fit, well designed programs. Watch our video to meet Dr. Will Lamb and learn how he's helping colleges and universities with academic program design, planning, and development.
Design Credentials to Meet Adult Student Needs
Rather than choose a credential to launch and hope to find an audience, first determine the audience a program will serve and then build the offering to meet their needs. Read our Roadmap on how to effectively design credentials to meet adult student needs.
Identify High-Potential Employer Partners and Plan Your Pitch
Successful institutions use data to identify high-potential partners and strategically plan their pitch around an employer’s specific needs.
The Complex Adult Learner Journey to Enrollment
Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Learn more about their unique journeys through this infographic.
Experts
More on Our Experts
Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Events
Identifying and Motivating Stealth Applicants
In part one of "Recruiting the Silent Funnel," we explore ways to compel prospects to self-identify earlier and prevent stalled application.
Designing Programs for the Millennial Workforce
In this series, we'll examine three types of non-degree programs that serve three distinct types of Millennials.
