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Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
Research & Insights
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Executive Guide to Certificate Market Risks and Opportunities
This whitepaper details the market trends that make it difficult for certificate enrollments to take off and profiles six successful certificate programs.
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Here's how to meet growing demand for cybersecurity professionals
Learn three steps to meet growing employer demand by aligning program curricula with in-demand cybersecurity certification requirements.
The 6 stages of the adult degree completer journey
As institutions reel from the impact of COVID-19, enrollment leaders face renewed pressure to recruit new and different audiences to offset expected declines in traditional undergraduate enrollment. Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.
Earlier this year, our Adult Learner Recruitment team surveyed more than 3,800 current and prospective graduate students and adult learners to learn more about their motivations and expectations when evaluating program options.
Why it’s so hard to find enough domestic leads for online graduate and adult programs
As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help ensure that your enrollment numbers remain steady regardless of these global changes.
Adult learners’ application behavior is changing—here’s how
As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. To better understand how students are choosing which programs to apply to—and ensure our partners are equipped to meet their needs—our Adult Learner Recruitment team recently surveyed more than 3,800 prospective graduate, online, and adult students. Here’s what we learned.
The top 5 ways prospective graduate and adult learners are finding your programs
Our Adult Learner Recruitment team recently surveyed more than 3,800 graduate and adult learners to learn more about the ways students are researching and exploring higher ed options. Here’s what we learned about how long students are spending researching programs—and the channels they are using to explore options.
Experts
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Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Events
The COVID-19 Outbreak’s Impacts Across the Professional and Adult Portfolio
As the coronavirus crisis impacts professional job prospects and university enrollment targets, professional and adult education units must develop innovative and flexible programs which meet the evolving needs of the market, young alumni, and working professionals.
