Our Products
Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
Research & Insights
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5 coronavirus considerations for professional, online, and adult education leaders
Read the article for five key questions to guide planning and decisions in the immediate, near-term, and long-range.
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Don’t change your marketing strategy during COVID-19—here’s why
Prospective student search behavior and engagement data amid the coronavirus crisis tells graduate, online, and professional education leaders to stay the course.
Tips from a former dean to get stakeholder support for adult-serving programs
See tips for securing stakeholder support and necessary resources to launch your first online program, enhance your marketing strategy, and more, from a former business school dean.
Design Credentials to Meet Adult Student Needs
Rather than choose a credential to launch and hope to find an audience, first determine the audience a program will serve and then build the offering to meet their needs. Read our Roadmap on how to effectively design credentials to meet adult student needs.
Building brand identity to stand out in a crowded market
When leaders at Muhlenberg College sought to launch the College’s first graduate programs, they turned to EAB’s Adult Learner Recruitment team for support. Watch this video to learn how EAB is helping Muhlenberg College develop right-fit programs and establish brand identity at the graduate level to increase graduate enrollment.
The Complex Adult Learner Journey to Enrollment
Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Learn more about their unique journeys through this infographic.
Identify High-Potential Employer Partners and Plan Your Pitch
Successful institutions use data to identify high-potential partners and strategically plan their pitch around an employer’s specific needs.
Experts
More on Our Experts
Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Events
Identifying and Motivating Stealth Applicants
In part one of "Recruiting the Silent Funnel," we explore ways to compel prospects to self-identify earlier and prevent stalled application.
Designing Programs for the Millennial Workforce
In this series, we'll examine three types of non-degree programs that serve three distinct types of Millennials.
