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Adult Student Marketing

Competition, escalating demand, and increasingly diverse portfolios are just a few of the challenges facing executives of continuing, online and adult education. We can help you attract tomorrow's adult students and stand out in a crowded market.

Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.
  • 275+ organizational design consultations completed for COE units
  • 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners
“I’ve thought about [diversifying our portfolio] a lot, but I’ve never heard it articulated so clearly.” -Associate Provost, Ole Miss

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.
  • 33% total enrollment growth for a public university in the West
  • 3x number of leads generated with EAB intent marketing on average
Learn how a university in the West partnered with EAB Adult Learner Recruitment to reverse graduate enrollment declines

Research & Insights

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While the COVID-19 pandemic has continued to exacerbate undergraduate enrollment declines, it presents increased opportunities for growth in graduate and online enrollment. Our white paper shares the key trends that will shape adult learner behavior and our recommendations for engaging and recruiting adult learners as the crisis continues.

As a Consultant and Principal in EAB’s Adult Learner Recruitment division, Amy is part of a team of subject matter experts that provides counsel to more than 100+ university partners to help them reach their graduate and adult learner enrollment goals.

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