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Adult Student Marketing

Competition, escalating demand, and increasingly diverse portfolios are just a few of the challenges facing executives of continuing, online and adult education. We can help you attract tomorrow's adult students and stand out in a crowded market.

Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.
  • 275+ organizational design consultations completed for COE units
  • 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners
“I’ve thought about [diversifying our portfolio] a lot, but I’ve never heard it articulated so clearly.” -Associate Provost, Ole Miss

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.
  • 33% total enrollment growth for a public university in the West
  • 3x number of leads generated with EAB intent marketing on average
Learn how a university in the West partnered with EAB Adult Learner Recruitment to reverse graduate enrollment declines

Research & Insights

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Beyond urgent efforts to get qualified practitioners into the workforce, institutional leaders need to be thinking ahead on their overall health care portfolio and how they can contribute to future health care needs. Top-of-mind programs for their discussion should include nursing and allied health fields (e.g., physician assistant), and medicine for schools with the resources.

Today’s graduates face the bittersweet reality of earning a degree only to enter the workforce at a moment of unprecedented uncertainty. We are only beginning to grasp how the global pandemic will reshape life, work, and learning, yet the economic ripple effects can already be felt.

Rather than choose a credential to launch and hope to find an audience, first determine the audience a program will serve and then build the offering to meet their needs. Read our Roadmap on how to effectively design credentials to meet adult student needs.

Finding and enrolling right-fit students for your graduate and online programs is challenging in part because every adult learner has unique motivations, expectations, and timelines. Learn more about their unique journeys through this infographic.

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