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Professional and Adult Education Forum
- 275+ organizational design consultations completed for COE units
- 3,000+ customized market research analyses completed for Professional and Adult Education Forum partners
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
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Executive Guide to Certificate Market Risks and Opportunities
This whitepaper details the market trends that make it difficult for certificate enrollments to take off and profiles six successful certificate programs.
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Here's how to meet growing demand for cybersecurity professionals
Learn three steps to meet growing employer demand by aligning program curricula with in-demand cybersecurity certification requirements.
The 6 stages of the adult degree completer journey
As institutions reel from the impact of COVID-19, enrollment leaders face renewed pressure to recruit new and different audiences to offset expected declines in traditional undergraduate enrollment. Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
Why two thirds of graduate enrollment leaders may leave their jobs
EAB Adult Learner Recruitment and NAGAP recently surveyed several hundred graduate enrollment leaders on their current staffing challenges. Here are three key conclusions we observed—and what institutions can do to combat these issues.
Is your digital front door open?
One crucial component of a diversified strategy is organic lead generation, which refers to lead gen efforts that you are not paying for directly (unlike digital ads or buying search keywords). As you might imagine, your institution’s website—or, as I like to call it, your “digital front door,” is a great platform to source organic leads.
Two ways to improve support services for adult learners with learning disabilities
When building out support services for adult learners, one population to prioritize is students with learning disabilities, such as ADHD. This blog will outline steps your university can take to best support this population.
Understanding the basics of bot-generated leads
It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Experts
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Brittany Murchison
Vice President, Partner Success and Marketing, Adult Learner Recruitment
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The COVID-19 Outbreak’s Impacts Across the Professional and Adult Portfolio
As the coronavirus crisis impacts professional job prospects and university enrollment targets, professional and adult education units must develop innovative and flexible programs which meet the evolving needs of the market, young alumni, and working professionals.
