Area of Expertise: Enrollment
Owen Crean works with higher education leaders to drive enrollment growth across adult, graduate online, and non-traditional student populations. Owen helps lead EAB’s Adult Learner Recruitment initiative, which leverages best-in-class marketing and recruitment tactics, including consumer analytics and intent marketing, to target and enroll right-fit students.
D.J. Erickson joined EAB in 2019 as an Associate Principal in Financial Aid Optimization, working with college & university enrollment leaders to develop financial aid policy and strategy to meet their goals.
Molly O’Connor is a senior director on the Enrollment Management Forum.