Area of Expertise: Enrollment
Owen Crean works with higher education leaders to drive enrollment growth across adult, graduate online, and non-traditional student populations. Owen helps lead EAB’s Adult Learner Recruitment initiative, which leverages best-in-class marketing and recruitment tactics, including consumer analytics and intent marketing, to target and enroll right-fit students.
Mackenzie Pierce is a senior analyst at EAB. On the Enrollment Management Forum, he has examined how institutions can respond to historic levels of student borrowing and he has assessed the impacts of geopolitical turmoil on international enrollment.
D.J. Erickson joined EAB in 2019 as an Associate Principal in Financial Aid Optimization, working with college & university enrollment leaders to develop financial aid policy and strategy to meet their goals.
Molly O’Connor is a senior director on the Enrollment Management Forum.