3 demographic trends shaping the future of graduate and adult enrollment
Preparing for the end of Grad PLUS: 4 strategies to rethink graduate cost and aid
Is your local market saturated? Here's an approach to finding students beyond your backyard
International enrollments are shrinking. Your program must adapt.
Latest Posts From This Blog
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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.
Developing an effective yield strategy is just as important at the graduate level, if not more so. Many prospective adult students are not only considering different program options, but also weighing going back to school against other priorities such as work and family—meaning their enrollment decisions are constantly in flux.
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Why AI is the biggest disruption to your graduate lead pipeline
Explore how AI search impacts graduate and adult lead generation, with action steps to stay ahead in the digital landscape of higher education.
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4 modern tactics to fill your graduate enrollment funnel
To generate enough leads, enrollment marketing teams need strategies that go beyond the old playbook. Here are four ways to reach the right students, prove program value early, and ultimately earn their confidence.
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Brand marketing in higher education
Learn how higher ed leaders can balance brand vs. demand marketing to build future enrollment, trust, and visibility in the AI era.
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4 digital marketing trends graduate enrollment teams can’t ignore
Discover 4 digital marketing trends reshaping graduate enrollment—and how to adapt strategies to attract right-fit students.
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Preparing for the end of Grad PLUS: 4 strategies to rethink graduate cost and aid
For enrollment leaders interested in building out their financial aid strategy for graduate and professional programs, here are a few steps to get started.
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How AI is reshaping graduate enrollment
This blog post explores three areas where we see especially high potential for AI in graduate enrollment marketing: search, outreach, and real-time engagement.
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International enrollments are shrinking. Your program must adapt.
Discover how to recruit domestic graduate and adult students as international enrollment declines. Stay competitive with proven strategies.
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The future of master’s-level public health programs
Discover 3 key trends shaping master’s-level public health programs and how universities can adapt to changing student and employer demand.
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