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Latest Posts From This Blog
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Over half of graduate enrollment staff are considering resigning—here’s what you can do about it
Staff retention has always been a top priority for graduate enrollment leaders, but mounting challenges—such as the looming demographic cliff forecasting enrollment declines and a new presidential administration creating funding uncertainty—make retaining top talent both more difficult and more critical.
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Expanding your domestic student market
International students played a major role in post-pandemic enrollment growth, but with the return of a Trump administration, uncertainty now looms for graduate and adult-serving enrollment leaders.
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5 reasons graduate student list-buying is so hard
Read on to uncover five hidden list-buying challenges for enrollment marketers, how much they could be costing your team, and how to solve them.
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The high cost of low-quality graduate leads
Learn how low-quality graduate student leads hurt your ROI and discover strategies to target high-intent leads to maximize enrollment success. Read more.
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Adult learners: who they are and what they want from college
Get an inside look at who adult learners are, what they want from college, and what your institution can do to support them.
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The hidden cost of bot leads in enrollment marketing
Today’s digital landscape is always evolving for graduate and adult-serving program enrollment marketers. Learn more about bot-created graduate and adult leads, and what to do about them.
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How to use state demand data to launch or revitalize programs
When designing new academic programs, faculty and institutional leaders often fall back on the familiar: develop a specialization in my research area, add a prestigious terminal degree in our field, and see what our peers have been developing.
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Takeaways from the AJCU business deans conference
A few months ago, the Association of Jesuit Colleges and Universities (AJCU) invited our team to join 50+ business school deans and associate deans from around the country for their annual conference. Here’s a recap of the insights these business school leaders shared about their roles, goals, and hurdles.
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How the new administration may impact graduate enrollment
With every presidential election cycle, education—both K-12 and higher ed—is increasingly in the spotlight. While there is still much we don’t know about how Trump’s campaign promises will play out, there is no question that all facets of the education sector, including graduate education, will be impacted.
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