Is your institution visible in AI search? Here are six questions to ask
Four ways to rethink graduate aid and scholarship strategy amid federal borrowing changes
Three ways fraudulent applications may be undermining your graduate enrollment strategy
3 headwinds shaping graduate and adult enrollment in 2026
Latest Posts From This Blog
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4 steps to ensure your .edu remains the trusted source for students—and AI
Optimize higher ed web content for AI search. Learn 4 steps to improve clarity, trust, and visibility for prospective graduate students.
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Is your institution visible in AI search? Here are six questions to ask
Assess your university’s visibility in AI search with 6 key questions on GEO strategy, SEO, and how prospective students discover your institution.
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The higher ed SEO checklist
To help your institution get ahead of these changes, use this a practical checklist of AI-proof SEO strategies.
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Marketing teams are stretched thin. Here’s what the data says to do next.
Higher ed marketing teams face rising goals, tight budgets, and AI disruption. Explore survey insights and strategies to maximize enrollment impact.
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Brand marketing in higher education
Learn how higher ed leaders can balance brand vs. demand marketing to build future enrollment, trust, and visibility in the AI era.
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6 trends we're watching after the end of Grad PLUS
The end of Grad PLUS is reshaping graduate enrollment. Explore six key trends in borrowing, scholarships, private loans, and financial aid strategy.
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Should your institution pursue Workforce Pell?
Learn what Workforce Pell means for colleges, why many institutions may not qualify, and how higher education leaders are approaching the new requirements.
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Why graduate enrollment leaders should measure revenue, not just headcount
Graduate enrollment growth isn't enough. Learn why net tuition revenue is a better measure of success and how to set smarter enrollment goals.
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Three ways fraudulent applications may be undermining your graduate enrollment strategy
Discover how fraudulent applications can impact an institution's graduate enrollment success, and how to navigate this challenge.
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