
3 demographic trends shaping the future of graduate and adult enrollment

What it takes to win in grad and adult enrollment today

Is your local market saturated? Here's an approach to finding students beyond your backyard

We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Latest Posts From This Blog
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Accelerate the adult degree completer’s journey to enrollment
For many enrollment leaders, recruiting adult degree completers has been a difficult nut to crack. Learn three strategies to increase enrollment of adults considering finishing their degree.
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How going remote will impact your graduate enrollment funnel
Explore three survey results for insight into how students and enrollment leaders are thinking about online and remote instruction during the pandemic.
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What burgers and fries can teach us about the state of grad program competition
Learn what chains like McDonald's and Culver's can teach us about competition among graduate, professional, and continuing education programs.
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How 1000+ adult learners said COVID-19 impacted their plans—and what this means for enrollment strategy
We surveyed 1000+ current and prospective adult learners. Here’s how the pandemic has impacted their graduate, online, and professional education plans—and three key takeaways for your strategy.
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Here’s how to think about ROI from your marketing investments
See common questions (and answers) for measuring and analyzing the impact of marketing investments for recruiting and enrolling graduate students.
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2 strategies to grow enrollments in your nursing programs (during and after COVID-19)
Learn why growing demand for nurses doesn’t always translate to growth in enrollments—and how you can recruit nurses despite these challenges.
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Avoid these four graduate, online, and adult program design mistakes
See four common pitfalls of graduate, adult, and online program development—and what you can do to avoid them.
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How to engage prospective adult learners virtually during COVID-19 and beyond
Learn how your college or university can reach and recruit prospective students of online, graduate, professional, and certificate programs virtually.
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Tips from a former dean to get stakeholder support for adult-serving programs
See tips for securing stakeholder support and necessary resources to launch your first online program, enhance your marketing strategy, and more, from a former business school dean.
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