The top 25 university brands in the world

Daily Briefing

The top 25 university brands in the world

Times Higher Education (THE) recently released a list of the 100 universities across the world with the best reputations.

To create the list, THE invited published scholars across the world to name the 15 universities they believe are the best in their field for research and teaching. The survey, administered between January and March 2018, received a total of 10,162 responses from academics in 138 countries.

Using data from the United Nations, THE weighted the scores to account for variations in responses by region and discipline. Then, they ranked the universities based on the percentage of nominations each institution received in comparison to the top-rated institution, Harvard University.

Learn more: Do automatic admissions rules hurt university prestige?

According to their analysis, these are the top 25 university brands in the world:

1. Harvard University*

2. Massachusetts Institute of Technology*

3. Stanford University

4. University of Cambridge

5. University of Oxford

6. University of California, Berkeley*

7. Princeton University*

8. Yale University9. University of California, Los Angeles* (tie)

9. University of Chicago* (tie)

11. California Institute of Technology*

12. Columbia University*

13. The University of Tokyo

14. Tsinghua University

15. University of Michigan*

16. University of Pennsylvania*

17. Peking University

18. Cornell University (tie)

18. UCL (tie)

20. Imperial College London

21Johns Hopkins University*

22. ETH Zurich—Swiss Federal Institute of Technology Zurich (tie)

22. University of Toronto* (tie)

24. National University of Singapore

25. London School of Economics and Political Science

Note to readers: EAB congratulates member institutions that appear on the list. Member institutions listed here are marked with an asterisk.

U.S. institutions make up nearly half of the complete list of 100 universities. And universities in the United States and Canada received more than half of their votes from scholars outside of North America.

For example, Harvard received nearly 75% of its votes from scholars outside of North America, while Tsinghua University in China received less than 30% of its votes from scholars outside of Asia.

But these voting trends may be due to a delay in “improved real performance and the reputational effects it generates,” explains Simon Marginson, director of UCL’s Centre for Global Higher Education. Top universities in the United States and Europe “earned their reputations over the whole 20th century and beyond and have not slipped in standard, so they are difficult to displace,” he continues, but many universities in Asia “only really showed themselves as strong in the 1990s, and China’s rise is essentially post-2000” (Times Higher Education ranking, accessed 6/7; Times Higher Education methodology, 5/30; Bothwell, Times Higher Education; 5/30).

Related: The world’s 5 most admired men and women in 2018, ranked

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