How UAlbany’s reenrollment campaign led to $5M+ in tuition revenue

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How UAlbany’s reenrollment campaign led to $5M+ in tuition revenue

Case Study

About: The University at Albany (UAlbany), part of the SUNY system, has 13,500 undergraduate students, a 65% six-year graduation rate, and an 83% retention rate.

45%

of students at UAlbany are Pell recipients
of students at UAlbany are Pell recipients

Challenge: In recent years, Albany has experienced enrollment growth, a new president, and a new strategic plan emphasizing student success. More than half of Albany students receive financial aid through the New York State Grant Programs and 45% are Pell recipients. Albany had achieved some success enacting a variety of practices to improve retention, but the impact was not what they hoped. They needed a driving force to create a more collaborative culture.

Solution: Albany partnered with EAB in 2015 and implemented Navigate in student-facing offices across campus. Advisors use Navigate to work with Grant students to keep them in compliance, and advisors also reach out to unenrolled students to get them back on campus.

Impact: Navigate allows Albany’s various offices to collaboratively support students and keep them on track to graduation. Through multiple campaigns, Albany has reenrolled thousands of additional students resulting in over $5M in tuition revenue.

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