Our Blogs

Is it time to transition away from your OPM?

Here’s a four-step framework for a smooth and strategic transition to a new enrollment marketing partner, without jeopardizing enrollment or revenue.

Students need career support earlier. Here’s a scalable way colleges can provide it.

Brand management

Colleges and universities looking to win over prospective students have never faced a tougher environment, with strident critiques of higher ed having become commonplace in the media.

What it takes to win in grad and adult enrollment today

We asked four of EAB’s adult learner recruitment experts to share guidance on the biggest shifts affecting the graduate and adult enrollment field, and what enrollment teams can do to navigate them.

Our new staffing model playbook for higher ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.

4 reasons your university should invest in a permanent process improvement team—and how to maximize its impact

Learn why dedicated process improvement teams are key to reducing inefficiencies and improving performance across campus.

Your digital marketing strategy is probably outdated—here’s how to fix it

If you’re still relying on outdated playbooks to identify high-intent graduate and adult learners, now’s the time to pivot. This blog breaks down what’s changed and what to do about it.

How graduate enrollment leaders—and prospective students—are using AI

AI isn’t just a passing fad. It is likely to be an integral part of how our society, and prospective students specifically, interact with marketing messages. To better understand how prospective graduate and adult learners perceive and use AI tools in their search process, our annual survey will dive deeper into these topics.

Eight things every provost should know about the K-12 math debate

To understand why math has been such a sticking point in academic recovery, we reached out to our K-12 partners to learn how to kickstart recovery before students reach college. Here’s what academic leaders need to know.