Our Blogs

What to say to a donor who’s lost faith in higher ed

Explore how your annual giving team can rebuild donor trust through thoughtful messaging, cause-based framing, and consistent storytelling.

3 strategies for leading your university through unprecedented change

Read this blog for strategies that help higher education leaders navigate institutional change and translate challenges into growth opportunities.

3 ways to combat the student loneliness epidemic on your community college campus

Read the blog for three strategies community college leaders can implement to address the student loneliness epidemic.

Now is the time to rethink your multi-campus strategy

Learn why managing multiple campuses today requires far more than logistical coordination.

Is it time to transition away from your OPM?

Here’s a four-step framework for a smooth and strategic transition to a new enrollment marketing partner, without jeopardizing enrollment or revenue.

Students need career support earlier. Here’s a scalable way colleges can provide it.

Why brand management is your best bet for fighting higher ed’s image problem

Colleges and universities looking to win over prospective students have never faced a tougher environment, with strident critiques of higher ed having become commonplace in the media.

What it takes to win in grad and adult enrollment today

We asked four of EAB’s adult learner recruitment experts to share guidance on the biggest shifts affecting the graduate and adult enrollment field, and what enrollment teams can do to navigate them.

Our new staffing model playbook for higher ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.