Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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Don’t let your website hurt your student recruitment
When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
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6 common shortcomings of pricing and aid webpages—and how to fix them
In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result. Reclaim these lost students by tailoring web content to the way today’s college searchers are looking for affordability answers.
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How to create a financial aid policy for your college enrollment goals
Learn how to create the right financial aid policy to support your college or university's specific enrollment goals. Our experts share key dos and don'ts.
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Two Cost-Effective Tactics to Boost Rural Student Recruitment
We identified two tactics colleges and universities can use to start or augment their rural student strategy without investing significant resources.
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3 challenges in building rural relationships (and how to overcome them)
Universities and colleges often encounter challenges when trying to make inroads in rural communities and connect with prospective students. We've outlined three problems—and solutions—for college and university enrollment teams wanting to recruit more rural students.
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How to find high-achieving rural students outside your normal pipeline
To identify rural students with the skills to succeed in higher education, enrollment leaders should to consider Career and Technical Student Organizations.
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Paid search 101: What enrollment leaders need to know
We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.
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Who are Gen Z transfer students—and three insights to recruit them
See the major findings from our Transfer Benchmarking Survey to compare transfer student recruitment efforts to peers and identify areas for investment and growth.
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What is a market-specific recruitment strategy?
See how Drake University uses different goals and strategies to recruit students in their primary, secondary, and tertiary enrollment markets.
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