We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Your future grad and adult students’ new search behaviors
3 ways to make your website stand out to graduate prospects
Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
-
The hidden cost of bot leads in enrollment marketing
Today’s digital landscape is always evolving for graduate and adult-serving program enrollment marketers. Learn more about bot-created graduate and adult leads, and what to do about them.
Blog -
How to use state demand data to launch or revitalize programs
When designing new academic programs, faculty and institutional leaders often fall back on the familiar: develop a specialization in my research area, add a prestigious terminal degree in our field, and see what our peers have been developing.
Blog -
Takeaways from the AJCU business deans conference
A few months ago, the Association of Jesuit Colleges and Universities (AJCU) invited our team to join 50+ business school deans and associate deans from around the country for their annual conference. Here’s a recap of the insights these business school leaders shared about their roles, goals, and hurdles.
Blog -
How the new administration may impact graduate enrollment
With every presidential election cycle, education—both K-12 and higher ed—is increasingly in the spotlight. While there is still much we don’t know about how Trump’s campaign promises will play out, there is no question that all facets of the education sector, including graduate education, will be impacted.
Blog -
Do your graduate and online programs offerings match what students actually want?
The first step in growing graduate, online, and adult learner enrollments is offering programs that actually meet students’ needs and preferences. But that’s easier said than done.
Blog -
2024’s biggest lead generation challenges—and what they can teach us for 2025
At EAB, we’ve worked closely with institutions navigating the complexities of lead generation in a rapidly evolving landscape. Below are five key insights from our 2024 lead generation work, designed to help you turn challenges into opportunities as you prepare for the year ahead.
Blog -
3 lead generation challenges for healthcare and nursing degree programs—and how to solve them
Today’s healthcare industry faces massive provider shortages, putting immense pressure on degree programs to recruit new talent and deliver outcomes that address this growing crisis. In this blog, I’ll outline three key challenges that healthcare and nursing programs face when trying to generate (and convert) high-intent leads.
Blog -
What 2024 taught us about the future of graduate and online education—and 4 predictions for 2025
If 2024 was about spotting trends, 2025 is about turning insights into action. Institutions that take the lessons of last year seriously—and move quickly to adapt—will be the ones that succeed in this rapidly changing environment.
Blog -
If the price is right: Here’s what 6,000 students said about paying for graduate education
Our Adult Learner Recruitment team recently surveyed 6,000 graduate and adult students about their priorities, needs, and preferences. Read on for three findings from our survey that will help inform your program pricing and financial aid strategies.
Blog