Under pressure from the Department of Justice, in September 2019 NACAC voted to remove three provisions from its Code of Ethics and Professional Practice (CEPP)—rules that were designed to protect students but that also limited competition between schools.
Under the revised guidelines, colleges and universities may now offer early-decision incentives, recruit inbound freshmen already committed to other schools, and recruit students currently attending a four-year institution. While most schools are not planning to pursue these tactics proactively, some are. And, once they do, others are likely to quickly follow suit.
Enrollment teams should start planning now for how they will respond to increased competition. The graphic below summarizes key areas on which to focus that effort.
Want to learn more?
We surveyed enrollment leaders at 159 colleges and universities about how they intend to respond to the NACAC CEPP guideline changes. See what they shared.
See highlights from our enrollment expert panel about the potential implications of the NACAC vote on changes to it's code of ethics.
NACAC may vote to eliminate three Code of Ethics provisions. See the potential impact for first-year recruitment, transfer recruitment, and student success.
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