A common feature of high-performing enrollment teams is the close attention they pay to the practice of their peers. Are they spending more than other schools to land their freshman class? Should they have a more direct line to their institution’s president? How do their counselors’ visit numbers compare? Questions such as these can have profound implications for enrollment leaders’ ability to deliver results.
For that reason in 2016, EAB began to survey enrollment leaders around the country regarding the fundamentals of their operations, including staffing levels, organizational structures, and budget allocation. Responses to the 2019 edition of the survey shed light on several important trends at the nation’s enrollment shops, including:
- More chief enrollment officers reporting directly to the university’s president
- Greater involvement of VPEMs in marketing and market research
- Increasing specialization among admissions-office staff