3 factors driving digital transformation in higher ed advancement
Over the past decade, fundraising performance via phone has ebbed, leaving a gaping hole in acquisition in the plans of college and university advancement leaders. Discover the digital transformation trends that are disrupting conventional methods of promoting giving—and how to pivot.
How institution leaders sustained advancement efforts in 2020
At EAB, we recently had the privilege of talking with more than 30 Presidents and Chief Advancement Officers from regional colleges and universities across the United States in two virtual working-group sessions. In these meetings, we asked which outreach, engagement, cultivation, and solicitation strategies are working right now as institutions move beyond the initial “check-ins” or “care calls” of the earlier part of 2020 to restart giving conversations with donors today.
How 104 institutions' advancement shops have weathered a bleak start to FY2021
Even as the market rebounded across the Fall, advancement’s steep performance drop continued. Calendar-year-end brought no reprieve, as most institutions saw big declines in dollars, donors, submitted proposals, and new major gifts. And more than one in four advancement teams saw fundraising revenues decline by more than 30%.
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Maria Morrison
Associate Director, Strategic Research
- Advancement
- Alumni Relations
- Fundraising
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MoreWhy advancement is ready to lead the way on DEIJ
Advancement leaders have honed the skills necessary to attract top talent and close transformative principal gifts. Today, they can leverage those strengths to create a more diverse, equitable division and marshal resources for DEIJ on campus.
Using artificial intelligence (AI) for more effective annual giving
Even in its early stage of adoption, artificial intelligence (AI) can efficiently raise more money and improve the donor experience.
How institution leaders sustained advancement efforts in 2020
At EAB, we recently had the privilege of talking with more than 30 Presidents and Chief Advancement Officers from regional colleges and universities across the United States in two virtual working-group sessions. In these meetings, we asked which outreach, engagement, cultivation, and solicitation strategies are working right now as institutions move beyond the initial “check-ins” or “care calls” of the earlier part of 2020 to restart giving conversations with donors today.
How 104 institutions' advancement shops have weathered a bleak start to FY2021
Even as the market rebounded across the Fall, advancement’s steep performance drop continued. Calendar-year-end brought no reprieve, as most institutions saw big declines in dollars, donors, submitted proposals, and new major gifts. And more than one in four advancement teams saw fundraising revenues decline by more than 30%.
The changing face of billionaire philanthropists in the COVID-19 era
Major philanthropy looks different in 2020. There has never been a shortage of philanthropic need, but COVID-19 definitively underscored how wealthy individuals can and should play a role in effecting positive change through giving.
How COVID-19 pushed alumni engagement into the future
Up until earlier this year, engagement has meant tailgates, alumni happy hours, professional development workshops, and other in-person events. Digital programs were a rarity, an afterthought, a side-of-desk activity for busy event planners. All of that got turned on its head in March of this year. COVID-19 forced an abrupt pivot and, as a result, pushed alumni engagement strategy years into the future.
