Learn how advancement leaders can accelerate donors up the pipeline by encouraging handoffs from digital gift officers to major gifts and investing in stewardship that demonstrates impact.
Learn how life-long giving opportunities like pledge programs and planning giving can help foster future major gift prospects.
As fundraisers in higher education move into FY21 with new strategies for a landscape still grappling with COVID, EAB Advancement Marketing Services (AMS) gathered data across our institutional partners to quantify what effect the current crisis had on the final quarter of FY20.
Major philanthropy looks different in 2020. There has never been a shortage of philanthropic need, but COVID-19 definitively underscored how wealthy individuals can and should play a role in effecting positive change through giving.
Up until earlier this year, engagement has meant tailgates, alumni happy hours, professional development workshops, and other in-person events. Digital programs were a rarity, an afterthought, a side-of-desk activity for busy event planners. All of that got turned on its head in March of this year. COVID-19 forced an abrupt pivot and, as a result, pushed alumni engagement strategy years into the future.
We assembled four key strategies that can increase fundraiser efficiency and productivity, both during COVID and beyond.
Many advancement leaders know this is a vital time to steward donors in a way that builds and solidifies relationships. It is crucial that donors are hearing from us and feel supported and appreciated during these challenging times
Learn about four consequences that advancement teams are already seeing and how EAB believes they will affect future fundraising efforts.