Why faculty fear fundraising
Today’s donors are impact investors. They want to ensure that their philanthropic support has transformative impact. While development officers are experts in qualification, cultivation, solicitation, and stewardship, only academic leaders can best tell the stories about how new projects, programs, and centers can have transformational impact. However, many deans, department chairs, and faculty members are…
How to transform millennials into monthly donors
Millennials. There are many claims about this generation—everything from killing the movie-going experience to spending all of their retirement money on avocado toast. Whether these claims are true or not, one thing is clear: it’s becoming harder and harder to obtain and continue to count on millennial alumni giving. The challenge: Turning intentions into gifts While 73% of…
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Julie Solomon
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MoreHow strategic staffing can increase your ROI
We live in an era of outsized expectations: Presidents and board members increasingly look to the advancement office to bring in more revenue every year. Yet they don’t always understand the full scope of the investments and staffing structures needed to achieve those returns. Those misaligned expectations inspired us to launch the Advancement Investment Performance…
3 must-read insights for advancement leaders
Changes in donor needs and expectations have affected all aspects of the giving pipeline. Alumni populations have become more diverse, while advancement offices have struggled to identify and retain diverse talent. Alumni see their donations as investments and the problems they want to tackle increasingly require advancement to partner with academic faculty. Loyalty alone no…
Why you shouldn't hang up on your phone giving program
With fiscal year 2017 in the books for most institutions, it’s time to look back and see what we learned in the past year. Our cross-channel analytics reveal valuable insight into FY2017 trends, including where—and how—donors prefer to give and what this means for institutions looking to revamp their long-standing phone giving efforts. Evidence of…
How to personalize fundraising communications in the Amazon era
We live in the Amazon era. People have grown to expect a highly personalized “user experience” from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. With overall giving on the decline and the volume of tax-exempt charitable organizations at an all-time high, it’s crucial for colleges and universities…
5 questions you should be asking to strengthen faculty partnerships
Today’s principal gift prospects and donors have increasingly high expectations of higher education institutions. They want to support transformative ideas with world-changing impact—and they want to connect directly with the people doing the work. However, many faculty members are reluctant to engage with donors. From negative experiences with advancement to perceptions that donors will control…