The alumni segment that gave at a nearly 2x greater rate at the College of Charleston
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
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Dena Schwartz
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More3 ways independent schools can engage alumni virtually
EAB researchers assembled three examples of how independent schools have shifted their approach to alumni engagement.
The alumni segment that gave at a nearly 2x greater rate at the College of Charleston
Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving rates. See the alumni segment at the College of Charleston that has nearly a 2x higher giving rate, even decades after graduating.
3 ways to increase ROI of student internship programs
To attract future talent, many advancement teams have started to create internship programs for current students. Yet many graduates do not continue on to work for their alma mater. Learn three ways to increase the retention of your internship program.
Consumer choice has never been greater. Here's what that means for donor giving.
In the digital age, people (and donors) are expecting control and customization. Learn what this means for advancement and fundraising efforts.
3 must-read insights for advancement leaders
Learn three of today's top challenges higher ed advancement and fundraising faces, as well as solutions for success.
How to personalize fundraising communications in the Amazon era
People have grown to expect a highly personalized user experience from the organizations they engage with. Like it or not, this also extends to the nonprofits they support. Learn how your peers are using segmentation to personalize donor communications.
