EAB's Latest Take
With dire predictions for fall freshmen enrollments making headlines, colleges and universities are bracing for the financial shock to come. While many are hopeful that even a partial reopening of campuses in the fall will avert worst-case revenue scenarios, they still face a fiercely competitive domestic enrollment market.
Madeleine Rhyneer joins Carla Hickman to discuss challenges colleges face in meeting fall enrollment targets and offer strategies for yielding your class during a time of uncertainty.
The predicted surge in students opting out of or postponing their freshman year has also led to broad concerns around yielding the fall 2020 class. Given these circumstances, keeping students engaged through virtual programming will be vital for institutions’ long-term success. Through six virtual working groups conducted over the month of April, EAB identified seven key strategies for remote student engagement to help guide your institution’s programming through the summer and early fall.
Beyond urgent efforts to get qualified practitioners into the workforce, institutional leaders need to be thinking ahead on their overall health care portfolio and how they can contribute to future health care needs. Top-of-mind programs for their discussion should include nursing and allied health fields (e.g., physician assistant), and medicine for schools with the resources.
Learn how the coronavirus is impacting digital engagement factors for college-bound students including email open and click rates, web visits, and deposits.
With large in-person events cancelled for the next few months, enrollment and student affairs professionals must now scramble to remake orientation—even as many sessions are scheduled to begin in a matter of weeks. We surveyed 57 student affairs and enrollment leaders to see how they are changing summer orientation in response to the COVID-19 pandemic.
Today’s graduates face the bittersweet reality of earning a degree only to enter the workforce at a moment of unprecedented uncertainty. We are only beginning to grasp how the global pandemic will reshape life, work, and learning, yet the economic ripple effects can already be felt.
While there’s much we don’t know, early economic signals and expected audience behaviors can help us anticipate who’s most in need of your adult and professional education offerings in the COVID-19 aftermath. Thinking about impacts by audience segment can identify which programs offer the greatest value, and what you might need to do to maximize that value for potential students.
We surveyed graduate, adult, and online education leaders about their institution’s response to COVID-19. Here are the top four trends that emerged.
Just as enrollment teams were moving into “crunch time” to solidify their fall classes, COVID-19 struck. Read our expert insight for yield strategies enrollment leaders can use to convince admitted students to enroll, despite a global pandemic.
As a result of the CARES Act, your institution now has money to disburse to students. This webconference will answer key questions about use of these funds.
The campus visit is traditionally the venue to establish your institution as the place admitted students can see themselves spending the next four years. Being able to see the different spaces in which they will live, work, grow, and connect, and appreciating the resources and facilities available to them is crucial to helping students begin to feel a connection with your school.
Recent cancellations of ACT/SAT tests will have important implications for recruitment strategy. Learn the potential impacts related to targeting strategy, institutional policy, and student testing behavior.
More than ever, your college's website is playing an important role in student recruitment. Learn two key priorities to focus your optimization efforts on.
Enrollment leaders are concerned about yielding the fall 2020 class in light of the coronavirus crisis. Here's how they are responding in real time.
Congress passed the Coronavirus Aid, Relief, and Economic Security Act, or “CARES Act,” a relief bill to support businesses and individuals affected by the COVID-19 pandemic. Join a panel of EAB experts as we unpack the CARES Act’s impact on higher education.
Learn how to use paid search to create brand awareness, generate demand, inspire action and grow brand loyalty and advocacy among students.
Expert tips for recruiting for online, graduate, certificate, adult learner, and degree completion programs during a crisis.
Prospective student search behavior and engagement data amid the coronavirus crisis tells graduate, online, and professional education leaders to stay the course.
See how colleges and universities are incorporating creative tactics into their enrollment strategy during the coronavirus crisis.
As COVID-19 cases—along with subsequent campus closure and quarantines—continue to rise, it’s increasingly difficult to know what to focus on, and how to allocate valuable time. Community college leaders should ask themselves these five questions while navigating COVID-19.
Read the article for five key questions to guide planning and decisions in the immediate, near-term, and long-range.
Michael Koppenheffer, our VP of Marketing Programs, outlines six strategic principles to guide enrollment marketing work during the coronavirus crisis.
Learn how your college or university can reach and recruit prospective students of online, graduate, professional, and certificate programs virtually.
Community college leaders are all asking a similar question: are we going to experience the same countercyclical enrollment bump as we did during the Great Recession? This article explores that question.
In the wake of the COVID-19 outbreak, the college website has replaced physical functions of the campus and staff and is now your leading recruiter, admissions counselor, and advisor. What’s more, the needs of students and communities have changed—and community colleges are well-suited to meet them.
Explore best practices to help your virtual tour stand out and increase student engagement throughout the admissions funnel.
As most institutions transition to virtual orientation in response to COVID-19, students will turn to the orientation website even more frequently for updates. An engaging and student-friendly orientation website can help make students more excited for fall classes, while a confusing one may leave them questioning their college decision.