EAB's Latest Take
As the coronavirus crisis impacts professional job prospects and university enrollment targets, professional and adult education units must develop innovative and flexible programs which meet the evolving needs of the market, young alumni, and working professionals.
Alternative business credentials teaching high-demand skills offer just-in-time training for working and unemployed professionals.
Adult learners enter this fall amid overwhelming disruption – job loss or insecurity, changes to daily routines as simple as grocery shopping, and uncertain personal academic plans. For adult learners with children, they experience even greater uncertainty and challenge.
Explore three survey results for insight into how students and enrollment leaders are thinking about online and remote instruction during the pandemic.
As the COVID-19 pandemic shut the world down and focused attention on public health and epidemiology, college and university leadership anticipated increased growth in student and employer demand for non-clinical health care skills and degrees. While we reported earlier that clinical health care education will likely only face short-term declines in interest, it remains less clear how the COVID-19 crisis will impact employer and student demand across non-clinical health care fields in the future.
Based on our survey of 200 enrollment leaders in June and ensuing conversations with hundreds of our Enrollment Services partners, here are four changes you can make now to bolster your fall recruitment strategy.
How 1000+ adult learners said COVID-19 impacted their plans—and what this means for enrollment strategy
We surveyed 1000+ current and prospective adult learners. Here’s how the pandemic has impacted their graduate, online, and professional education plans—and three key takeaways for your strategy.
Top findings from over 200 enrollment leaders on how they are gearing up for fall admissions during COVID-19
Across July, EAB hosted three virtual working sessions with 54 admissions leaders representing over 50 institutions across the United States and Canada. During this time, we also surveyed over 230 enrollment leaders on their plans for fall admissions given the pandemic. The survey and working sessions delved into how admissions teams are recruiting and engaging with prospective students for fall 2021 and beyond.
Everyone is feeling the impact of the pandemic – its disruption to everyday life, isolating social restrictions, and the stress of a widespread threat to public health – as well as the economic fallout of a closed economy. However, like so many natural disasters and economic events, the impact is felt much more heavily by certain racial and socioeconomic groups.
Demand for some tech skills is falling faster than employer demand during the recession. To best prepare students for a shifting labor market and recruit students in the future, ensure your curricula are conferring still-in-demand skills.
Learn why growing demand for nurses doesn’t always translate to growth in enrollments—and how you can recruit nurses despite these challenges.
While management-level professionals in food service and hospitality have weathered the economic crisis better than front-line workers, their employment will be at risk as shutdowns continue and businesses close. To help them transition to manager positions in higher growth fields, institutions need to create flexible, low-cost offerings in finance and data analytics to capitalize on these professionals existing strength in customer service and people management.
As plans for reopening remain the focus on most campuses, enrollment teams need to be looking ahead to the critical admissions work they do in the fall to set up their academic classes for the next few years – building strong pipelines, cultivating affinity, engaging prospective students, and generating application demand.
Learn how the coronavirus is impacting digital engagement factors for college-bound students including email open and click rates, web visits, and deposits.
Today’s graduates face the bittersweet reality of earning a degree only to enter the workforce at a moment of unprecedented uncertainty. We are only beginning to grasp how the global pandemic will reshape life, work, and learning, yet the economic ripple effects can already be felt.
While there’s much we don’t know, early economic signals and expected audience behaviors can help us anticipate who’s most in need of your adult and professional education offerings in the COVID-19 aftermath. Thinking about impacts by audience segment can identify which programs offer the greatest value, and what you might need to do to maximize that value for potential students.
We surveyed graduate, adult, and online education leaders about their institution’s response to COVID-19. Here are the top four trends that emerged.
Recent cancellations of ACT/SAT tests will have important implications for recruitment strategy. Learn the potential impacts related to targeting strategy, institutional policy, and student testing behavior.
More than ever, your college's website is playing an important role in student recruitment. Learn two key priorities to focus your optimization efforts on.
Learn how to use paid search to create brand awareness, generate demand, inspire action and grow brand loyalty and advocacy among students.
Expert tips for recruiting for online, graduate, certificate, adult learner, and degree completion programs during a crisis.
See how colleges and universities are incorporating creative tactics into their enrollment strategy during the coronavirus crisis.
Michael Koppenheffer, our VP of Marketing Programs, outlines six strategic principles to guide enrollment marketing work during the coronavirus crisis.
Learn how your college or university can reach and recruit prospective students of online, graduate, professional, and certificate programs virtually.
Community college leaders are all asking a similar question: are we going to experience the same countercyclical enrollment bump as we did during the Great Recession? This article explores that question.
In the wake of the COVID-19 outbreak, the college website has replaced physical functions of the campus and staff and is now your leading recruiter, admissions counselor, and advisor. What’s more, the needs of students and communities have changed—and community colleges are well-suited to meet them.
Explore best practices to help your virtual tour stand out and increase student engagement throughout the admissions funnel.
Madeleine Rhyneer joins Carla Hickman to discuss challenges colleges face in meeting fall enrollment targets and offer strategies for yielding your class during a time of uncertainty.
Across the last few months, student affairs teams have been working diligently to transform their summer programs to a digital format—no easy task. EAB convened nearly 100 student affairs and enrollment professionals to share common challenges, exchange ideas, and learn from one another. Across these convenings, we discussed the many ways to introduce students to your institution, build a sense of affinity and community, and orient students to important resources and policies.
See four common pitfalls of graduate, adult, and online program development—and what you can do to avoid them.
Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
Watch this video to learn how frequently you should use interactive elements like chat functions and polling, ways to adapt the traditional in-person orientation format, how orientation leaders can build excitement across the summer, and how to create opportunities for students to connect with each other.
Many students are facing tough decisions about their academic futures due to the societal and economic impacts of the COVID-19 pandemic. This video shares eight tactics to help higher ed enrollment teams mitigate summer melt and improve enrollment outcomes for both new and returning students.
Learn what enrollment leaders can do to address students’ and families’ concerns during each step of the path to enrollment.
With over 7.6M unemployed already, how can schools help laid off food services, hospitality, and retail workers?
The large population of unemployed food services, hospitality, and retail workers presents the opportunity to deliver programs aligned to sustainable, post-coronavirus careers regionally. Colleges and universities, however, must ensure students recognize the return on their educational investment despite today’s hard economic times. Programs must also align with available financial support so increased enrollments are financially sustainable.
University administrators nationwide are currently knee deep in scenario planning for bringing students back to campus. There are a lot of unknowns – including when federal and state restrictions will be lifted and the modality of instruction that will be in place across the year. While many schools have announced plans to hold classes face-to-face in the fall if at all feasible, it may not be.
There are elements of your communication strategy that are more important than ever to double down on, and others that must be reconsidered or added. There are simple ways even well-meaning institutions can go wrong, and the stakes of getting it wrong are high. EAB is here to support you through this process.
With dire predictions for fall freshmen enrollments making headlines, colleges and universities are bracing for the financial shock to come. While many are hopeful that even a partial reopening of campuses in the fall will avert worst-case revenue scenarios, they still face a fiercely competitive domestic enrollment market.
Beyond urgent efforts to get qualified practitioners into the workforce, institutional leaders need to be thinking ahead on their overall health care portfolio and how they can contribute to future health care needs. Top-of-mind programs for their discussion should include nursing and allied health fields (e.g., physician assistant), and medicine for schools with the resources.
MBA programs will require best practice program design and recruitment to survive in an increasingly challenging market. College and university leaders must invest in existing programs and should be cautious about upcoming enrollment expectations for existing programs or new launches.