EAB’s latest take on the coronavirus crisis and what it means for higher education

EAB’s latest take on the coronavirus crisis and what it means for higher education

EAB's Latest Take

The predicted surge in students opting out of or postponing their freshman year has also led to broad concerns around yielding the fall 2020 class. Given these circumstances, keeping students engaged through virtual programming will be vital for institutions’ long-term success. Through six virtual working groups conducted over the month of April, EAB identified seven key strategies for remote student engagement to help guide your institution’s programming through the summer and early fall.

Beyond urgent efforts to get qualified practitioners into the workforce, institutional leaders need to be thinking ahead on their overall health care portfolio and how they can contribute to future health care needs. Top-of-mind programs for their discussion should include nursing and allied health fields (e.g., physician assistant), and medicine for schools with the resources.

Today’s graduates face the bittersweet reality of earning a degree only to enter the workforce at a moment of unprecedented uncertainty. We are only beginning to grasp how the global pandemic will reshape life, work, and learning, yet the economic ripple effects can already be felt.

While there’s much we don’t know, early economic signals and expected audience behaviors can help us anticipate who’s most in need of your adult and professional education offerings in the COVID-19 aftermath. Thinking about impacts by audience segment can identify which programs offer the greatest value, and what you might need to do to maximize that value for potential students.

The campus visit is traditionally the venue to establish your institution as the place admitted students can see themselves spending the next four years. Being able to see the different spaces in which they will live, work, grow, and connect, and appreciating the resources and facilities available to them is crucial to helping students begin to feel a connection with your school.

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