Five areas enrollment leaders are prioritizing in 2025
Why do students pick the schools that they do?
How does your enrollment office compare?
How to write compelling copy for your college website
Latest Posts From This Blog
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Navigating privacy controls with Google Analytics 4 (GA4)
Enhance data protection and compliance by leveraging the power of Google Analytics privacy controls.
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Ad blocker popularity is growing – here are 5 tips to continue reaching prospects
Explore strategies to continue reaching prospective students, despite more users implementing ad blockers.
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How Gen Z feels about college search and what that means for enrollment teams
For EAB’s Office Hours podcast, I sat down with EAB’s Emily Niedermaier to discuss the journey to Appily and what it means for both students and colleges.
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How to navigate ‘The Great Opt-Out’ in higher ed
The higher education landscape is still undergoing a transformative shift, with an increasing number of students now opting out of college entirely.
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The hidden impact of your student recruitment and influence channels
We recently conducted an analysis of how EAB’s Appily college-search platform impacts students’ likelihood to convert. Here's what we learned.
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Test-optional policies: Where we've been and what's next
How have test-optional policies have evolved since the outset of the pandemic, and what is likely to happen next?
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Four areas enrollment leaders are prioritizing in 2024
Each year, EAB's Marketing and Enrollment division conducts a survey of admissions leaders to guide our research and publishing focus for the coming months.
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7 ways to support (and yield) students despite the FAFSA delay
As January came to a close, the Department of Education warned of an even longer delay for institutions to receive FAFSA data—the first half of March. This delay obviously presents several challenges for schools to make financial aid awards in time for students to digest them and decide by the traditional May 1 reply date.
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“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it
Move-in melt is a form of student melt, or attrition, that occurs later in the summer, usually just before or on move-in day—a pivotal moment for incoming freshmen. After observing an increase in move-in melt last year, our team has been monitoring this trend.
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