Adult Prospective Student Journey: See an Ad

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A few days later, you see another advertisement for the online university that says. “Apply in 30 minutes with help from a live counselor.” You save the link to check out later.

Key Insight

“We developed a plan for my mentee to attend her local community college. When I talked to her three weeks later, she was already registered and excited for classes at a for-profit.”​ -Mentor for a prospective college student

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