Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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Why brand management is your best bet for fighting higher ed’s image problem
Colleges and universities looking to win over prospective students have never faced a tougher environment, with strident critiques of higher ed having become commonplace in the media.
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Students are using AI to research your college. Here’s what you need to know.
Here’s what you need to know about how AI is shaping college search.
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Your guide to hyper-personalized enrollment marketing
Read the blog to learn 4 key strategies that help enrollment leaders scale hyper-personalization in their enrollment efforts.
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The 2026 .edu accessibility mandate is coming—is your site content ready?
Here’s what you need to know about the 2026 ADA requirements, what they mean for your .edu, and how you can ensure your website complies.
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The balancing act: How the right mix of branded and non-branded keywords shapes higher ed SEO
Explore how SEO for higher education works using keyword strategies that help universities increase visibility, organic traffic, and enrollment.
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How to partner with student influencers in your enrollment marketing
Influencer marketing offers you a powerful way to reach prospective students with authentic, relatable content—and with the right strategy, it can significantly boost your top of funnel performance and drive stronger conversion.
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10 tips for a great summer staff retreat
Discover 10 practical tips to plan a summer staff retreat that boosts morale, builds connection, and reinvigorates your higher ed enrollment team.
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Test-optional policies: Where we've been and what's next
How have test-optional policies have evolved since the outset of the pandemic, and what is likely to happen next?
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Is email marketing to prospective students dead? Not so fast.
For marketers and enrollment leaders, this year’s Student Communication Preferences survey results reinforce the continued importance of email campaigns—at least those that are executed well.
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