Our Blogs

How to create a financial aid policy for your college enrollment goals

Learn how to create the right financial aid policy to support your college or university's specific enrollment goals. Our experts share key dos and don'ts.

3 challenges in building rural relationships (and how to overcome them)

Universities and colleges often encounter challenges when trying to make inroads in rural communities and connect with prospective students. We've outlined three problems—and solutions—for college and university enrollment teams wanting to recruit more rural students.

How to integrate resilience skills into support for readmitted students

See two examples of how institutions proactively weave resilience into their support for returning students.

Technology won’t replace advisors, but it can help us do our jobs better

Learn how technology can move academic advising interactions from transactional to relational and support holistic advising efforts at community colleges.

Building a sustainable districtwide social-emotional learning strategy

Alignment of your social-emotional learning initiatives is critical to maximizing staff buy-in and increasing the long-term sustainability of your efforts.

Your department might be overdue for an annual checkup

Department leaders often don’t realize the influential role they play in the entire institution’s long-term success. To ensure institutional and departmental priorities are aligned, EAB recommends colleges and universities conduct annual department health checkups with a review of the programs within each department.

Why many enrollment leaders struggle with “student-centric” adult learner program design

Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.

The marketing metrics you should be tracking, but aren’t

Paid search 101: What enrollment leaders need to know

We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.