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Our Blogs
Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.
Five areas enrollment leaders are prioritizing in 2026
3 headwinds shaping graduate and adult enrollment in 2026
What higher ed can learn from these successful academic program revitalizations
What are students asking university chatbots?
EAB Blogs by the Numbers
100+
Blogs authored last year8
Different blogs that span topics in education53
Contributing expertsRecent and Featured Posts from Every Blog
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Adult Education Blog
The high cost of low-quality graduate leads
Learn how low-quality graduate student leads hurt your ROI and discover strategies to target high-intent leads to maximize enrollment success. Read more.
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Adult Education Blog
The hidden cost of bot leads in enrollment marketing
Today’s digital landscape is always evolving for graduate and adult-serving program enrollment marketers. Learn more about bot-created graduate and adult leads, and what to do about them.
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Enrollment Blog
AI is changing how students search—here’s how to safeguard your site visibility
Hear from our SEO experts about safeguarding your .edu site’s visibility in the age of AI search and what strategies can help marketing teams stay ahead.
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Adult Education Blog
Takeaways from the AJCU business deans conference
A few months ago, the Association of Jesuit Colleges and Universities (AJCU) invited our team to join 50+ business school deans and associate deans from around the country for their annual conference. Here’s a recap of the insights these business school leaders shared about their roles, goals, and hurdles.
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Higher Education Strategy Blog
Leading change in higher education
Last fall, we had the privilege of hosting a gathering of Chief Strategy Officers (CSOs) from leading universities across the US, offering those in attendance a rare and much-needed space to connect, reflect, and tackle the sector’s most pressing challenges.
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Enrollment Blog
Five areas enrollment leaders are prioritizing in 2025
Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for the coming months. This year we explored ten potential areas of inquiry, from brand management to generative AI.
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Higher Education Strategy Blog
The us versus them problem
Change is hard – especially in higher education. As institutions grapple with the need for transformation, traditional shared governance processes often fall short, devolving into an “us versus them” dynamic that leads to only incremental progress.
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Higher Education Strategy Blog
3 takeaways from EAB’s Senior University Leaders’ Roundtable
EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.
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Enrollment Blog
What the TikTok ban could mean for enrollment marketers
TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are now prepping for the aftermath of a national TikTok ban.
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