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Our Blogs
Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.
Sustainable student success strategies for higher ed leaders
What's changed after the new FAFSA? One enrollment leader's biggest lessons
How one university used AI to build trust in financial scenario planning
6 trends we're watching after the end of Grad PLUS
EAB Blogs by the Numbers
130+
Blogs authored last year8
Different blogs that span topics in education60+
Contributing expertsRecent and Featured Posts from Every Blog
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Enrollment Blog
AI is changing how students search—here’s how to safeguard your site visibility
Hear from our SEO experts about safeguarding your .edu site’s visibility in the age of AI search and what strategies can help marketing teams stay ahead.
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Adult Education Blog
Takeaways from the AJCU business deans conference
A few months ago, the Association of Jesuit Colleges and Universities (AJCU) invited our team to join 50+ business school deans and associate deans from around the country for their annual conference. Here’s a recap of the insights these business school leaders shared about their roles, goals, and hurdles.
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Higher Education Strategy Blog
Leading change in higher education
Last fall, we had the privilege of hosting a gathering of Chief Strategy Officers (CSOs) from leading universities across the US, offering those in attendance a rare and much-needed space to connect, reflect, and tackle the sector’s most pressing challenges.
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Enrollment Blog
Five areas enrollment leaders are prioritizing in 2025
Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for the coming months. This year we explored ten potential areas of inquiry, from brand management to generative AI.
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Higher Education Strategy Blog
The us versus them problem
Change is hard – especially in higher education. As institutions grapple with the need for transformation, traditional shared governance processes often fall short, devolving into an “us versus them” dynamic that leads to only incremental progress.
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Higher Education Strategy Blog
3 takeaways from EAB’s Senior University Leaders’ Roundtable
EAB's Senior University Leaders' Roundtable tackled the sector’s many challenges and shared insights you can activate on your campus.
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Enrollment Blog
What the TikTok ban could mean for enrollment marketers
TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and make decisions—including those about their future education. In 2025, app users are now prepping for the aftermath of a national TikTok ban.
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Enrollment Blog
How to write compelling copy for your college website
In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to share copywriting and content strategy with our partners for web, print, and email. While each platform is important, we know your website is the #1 resource prospective students use in their college research.
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Community College Blog
6 community college trends to watch in 2025
To maintain this forward momentum, community colleges must stay ahead of key trends that could impact the sector, both positively and negatively, in 2025.
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