Our Blogs

How to use marketing to engage program-switchers

Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Here are three conclusions from our analysis.

Looking to the future of advising: 6 takeaways from the 2023 NACADA conference

This blog covers themes in academic advising, such as shrinking budgets and the future of advising, that emerged at the 2023 NACADA conference.

To design microcredentials that meet student needs, follow these 3 steps

This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.

The 6 most in-demand topics for district leaders last year

Discover the six most popular topics for district leaders over the past year, which reflect the most common challenges in districts across the country.

Reduce long-term cost growth to rightsize your university

As costs continue to grow faster than revenues, higher ed institutions must engage in proactive cost control strategies to ensure financial viability.

Key takeaways from government guidance on SCOTUS’s affirmative action ruling

The Department of Education finally issued its eagerly anticipated follow-up guidance on the Supreme Court’s SFFA ruling in September. Did it deliver on enrollment leaders’ hopes and expectations? The answer is complicated.

Building awareness of your law program is more important than ever

Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.

Is your institution ‘Gen P’ ready?

Read this blog for five key insights and recommendations for recruiting Gen P and ensuring Gen P’s success in higher education.

5 career services to support your professional and adult learners