Higher ed marketing is having a moment. Here’s why.
Is your institution visible in AI search? Here are six questions to ask
4 steps to ensure your .edu remains the trusted source for students—and AI
Brand marketing in higher education
Latest Posts From This Blog
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AI search is reshaping brand and enrollment strategy. Is your institution ready?
Explore how AI search is reshaping the student journey, and preview six key areas to assess, and show how to prioritize your next steps.
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Higher ed marketing is having a moment. Here’s why.
Hear from five higher education marketing experts to discuss why higher ed marketing is having “a moment”—and what that moment demands of today’s CMO.
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4 steps to ensure your .edu remains the trusted source for students—and AI
Optimize higher ed web content for AI search. Learn 4 steps to improve clarity, trust, and visibility for prospective graduate students.
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Is your institution visible in AI search? Here are six questions to ask
Assess your university’s visibility in AI search with 6 key questions on GEO strategy, SEO, and how prospective students discover your institution.
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The higher ed SEO checklist
To help your institution get ahead of these changes, use this a practical checklist of AI-proof SEO strategies.
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Marketing teams are stretched thin. Here’s what the data says to do next.
Higher ed marketing teams face rising goals, tight budgets, and AI disruption. Explore survey insights and strategies to maximize enrollment impact.
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Brand marketing in higher education
Learn how higher ed leaders can balance brand vs. demand marketing to build future enrollment, trust, and visibility in the AI era.
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How to build an AI-ready digital strategy for student recruitment
Build an AI-ready higher ed digital strategy with four capabilities that improve student discovery, engagement, search visibility, and enrollment.
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