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Our Blogs
Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.
3 demographic trends shaping the future of graduate and adult enrollment
Focus on email deliverability, not email delivery
What the OBBB and the new Carnegie classification could mean for higher education accountability
4 higher ed alternative revenue ideas that won’t deliver—and what actually will
EAB Blogs by the Numbers
100+
Blogs authored last year8
Different blogs that span topics in education53
Contributing expertsRecent and Featured Posts from Every Blog
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Adult Education Blog
4 tactics to reach, recruit, and enroll “stealth shoppers”
Ten years ago, we interviewed dozens of partner institutions, who said 20% of their prospective graduate and adult students were stealth shoppers on average. This year, our partners estimated that more like 80% of their prospects are stealth, on average.
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Adult Education Blog
Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.
Developing an effective yield strategy is just as important at the graduate level, if not more so. Many prospective adult students are not only considering different program options, but also weighing going back to school against other priorities such as work and family—meaning their enrollment decisions are constantly in flux.
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Enrollment Blog
When “more” is more: Multiple email addresses means better conversion
We recently analyzed millions of student records to assess the value of contacting students via multiple email addresses in enrollment marketing campaigns. Here’s what we learned.
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Looking to Grow Your Health Care Administration Program? Here Are Four Tips
As more schools will likely develop and offer health care administration programs due to high student demand, zeroing in on the core components of a high-value degree will be essential.
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Community College Blog
The 4 stages of an integrated lifecycle approach for community college student success
Community colleges are still seeing significant retention problems for students who are early in their programs. Building an integrated student lifecycle approach, from first point of contact with a prospect through successful completion, is key to setting students up for success. This blog explains the 4 stages of an integrated lifecycle approach and how EAB's Navigate student CRM can help.
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Enrollment Blog
Why half of graduate enrollment leaders didn't meet their goals
We asked graduate enrollment leaders about their experiences with goal setting in the second survey of the series we’re conducting with NAGAP. Three themes emerged and shed light on why so many graduate leaders fell short of their goals.
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K-12 District Leadership Blog
The State of K-12 Staffing: Superintendents Report Nationwide Shortages in Hiring Qualified Candidates
Superintendents say their number one problem is staffing, particularly their ability to hire qualified candidates in our 2023 Voice of the Superintendent survey.
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Advancement Blog
5 attributes defining Gen Z's relationship with advancement
This blog outlines five attributes that define Gen Z and how these will impact the generation’s relationship with philanthropy.
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Enrollment Blog
Is TikTok worth the risk? Dos and don’ts for enrollment teams
Recent bans on TikTok are widespread, concerning, and confusing—but as legislators mull over the possibility of a national ban on the app, there is still time to capitalize on TikTok’s hay day.
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