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Our Blogs
Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.
Five areas enrollment leaders are prioritizing in 2026
3 headwinds shaping graduate and adult enrollment in 2026
What higher ed can learn from these successful academic program revitalizations
What are students asking university chatbots?
EAB Blogs by the Numbers
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Advancement Blog
Five ways to boost your advancement team’s morale during the holiday season
Even small gestures let your advancement staff know their dedication does not go unnoticed. Here are five ways to show appreciation this holiday season.
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Enrollment Blog
The Role of VPEM as Change Leader
To shed light on what makes someone a true change leader, I sat down with Dr. Joffery Gaymon. As Vice President for Enrollment Management at Auburn University, and Enroll360 partner, Dr. Gaymon has championed several initiatives that have fostered a culture of adaptability and positively influenced enrollment at AU. Here are her lessons for other enrollment leaders.
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Enrollment Blog
How do demographic shifts intersect with college search trends in your region?
EAB’s proprietary audience data sources—from Enroll360 Audiences—offer a unique opportunity to break through that barrier by providing insight into student search behaviors in something close to real time.
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Enrollment Blog
How enrollment leaders should navigate the new FAFSA processing delay
The latest news from the federal government suggests that students and families will be able to access the new form at the end of December, but data from the new FAFSAs will not be available to schools until the end of January. As an enrollment leader faced with this FAFSA conundrum, how can you keep January from going off the rails, and make sure your institution doesn’t end up disadvantaged for this cycle?
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Higher Education Strategy Blog
IgnitED 2024 sneak peek: Reckoning with relevance and reinvigorating leadership
Get a sneak preview of the topics we'll cover at IgnitED, EAB's two-day event for higher ed leaders.
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Advancement Blog
A beginner’s guide to AI in annual giving
AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep in mind when it comes to using AI in your annual giving program.
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Enrollment Blog
Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours
In recent years, the world of virtual tours has undergone a significant transformation. We all saw how the pandemic led to a sharp rise in the creation and utilization of virtual tours, but EAB data shows that virtual tours are just as popular today as they were at the height of the pandemic.
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Community College Blog
What is “one front door” onboarding and how could it help your students?
In a recent podcast conversation, Dr. Tiffany Ray-Patterson, VP of Student Success at Germanna Community College, and EAB’s Dr. Tara Zirkel unpacked some of the strategies Germanna has leveraged to streamline enrollment processes for all learners.
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Adult Education Blog
How to use marketing to engage program-switchers
Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Here are three conclusions from our analysis.
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