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Our Blogs
Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.
Are you prepared to recruit ‘Gen P’?
The top 5 ways prospective graduate and adult learners are finding your programs
30 Student success priorities for the 2020s
Most strategic plans fail to set useful goals. Why these mistakes make it impossible to meet institutional objectives.
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Enrollment Blog
3 lessons to inform your test-optional enrollment strategy in 2022
At the start of the pandemic, many schools found themselves adopting a test-optional policy practically overnight. As someone who’s worked in just about every type of enrollment job – from being head of enrollment, to director of admissions processing, to a financial aid administrator – I know that this is no easy feat. Going test-optional has wide-reaching implications for your enrollment operations and strategy.
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Higher Education Strategy Blog
Increasing campus climate survey response rate
Bowling Green State University's most recent campus climate survey conducted had only a 9% response rate from students. Discover how they are planning they're next survey launch to increase responses and guide action on sexual violence prevention.
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Higher Education Strategy Blog
How can universities promote access to wellness resources for students?
Leaders at Drake University and the University of Wisconsin-Green Bay investigated how universities can promote access to wellness resources to all students. Discover what they found in their research at the micro-level (classroom setting) and the mezzo-level (university-wide).
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Higher Education Strategy Blog
Conducting a diversity and equity campus climate survey
East Tennessee State University launched a campus climate survey to assess feelings about diversity and equity. Learn how the survey helped inform and improve policies and practices at ETSU.
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Higher Education Strategy Blog
How to communicate financial information to Gen Z students
Communicating with Gen Z students about how to be financially responsible in college is as elusive as booming budgets in higher ed. Discover how the University of Colorado Denver and Minnesota State University Moorhead approach financial communication with students.
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Adult Education Blog
Finding and recruiting adult learners
Universities throughout the country are facing the same issue—a dramatic decline in the number of high school graduates projected in 2025. COVID-19 has created additional enrollment instability and undergraduate enrollment is being negatively impacted at many institutions while there is growth in online and graduate programs which is accelerating the 2025 forecast.
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Higher Education Strategy Blog
Enhancing the attractiveness of joint undergraduate and graduate degrees
The impending demographic cliff is creating undergraduate enrollment challenges, especially for institutions in the northeast, where my university is located. One strategy to offset the expected revenue decline is growing graduate enrollment, and an institution’s existing undergraduate students are a fruitful market to target. By saving time and money, joint undergraduate and graduate degrees are an attractive way to keep strong students on campus for an additional year.
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Higher Education Strategy Blog
Adult learners and strategies for success
With a growing demand for education solutions for ‘adult learners’ and professionals looking to expand their education beyond the traditional PSE journey, our capstone project focused on identifying best practices and strategies for successful recruitment and retention of such adult learners.
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Higher Education Strategy Blog
Streamlining internal hiring processes and procedures through process improvement
No matter what industry we are talking about, from fast food to Fortune 500 companies, everyone is feeling the strain of the pandemic and the “Great Resignation”. Higher education has been vastly impacted by this surge of resignations and small applicant pools. It is more important than ever that we focus our attention to talent acquisition and onboarding to attract and retain top quality employees.
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