3 demographic trends shaping the future of graduate and adult enrollment
Preparing for the end of Grad PLUS: 4 strategies to rethink graduate cost and aid
Is your local market saturated? Here's an approach to finding students beyond your backyard
International enrollments are shrinking. Your program must adapt.
Latest Posts From This Blog
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The 50 most in-demand skills for graduates of your master's programs
We know that graduate students often enroll to gain the skills and knowledge necessary for bigger and better professional opportunities. But which skills do employers seek most frequently, and which mater’s programs offer top skills to students?
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The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs. Here are the top four challenges university leaders identified.
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How to manage your digital lead generation budget
Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.
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Struggling to set graduate enrollment goals? Here's our step-by-step guide.
The future of the graduate market is uncertain. But a close assessment of data points is a necessary starting point in setting revenue and headcount targets for your team, no matter the forecast.
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Prepare your graduates for today's and tomorrow’s tech jobs—here’s how
To best prepare graduates to meet employer demand, stay on top of an ever-changing tech world by reviewing programs’ relevancy through labor and competitor data and referencing industry practitioners.
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2 emerging law school recruitment challenges – and how to address them
Having a consistent strategy will mean the difference between letting the enrollment landscape dictate your class and letting your goals dictate your class. Here are two emerging law school recruitment challenges, and how to address them with a consistent, long-term strategy.
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How MBA programs can set a winning messaging strategy
With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
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What can big consumer brands teach graduate and adult enrollment leaders?
The good news for schools looking to improve their graduate and adult learner marketing is that big consumer brands are setting an example for higher ed—especially at a time when finding and recruiting prospects is increasingly complex.
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6 elements of an effective graduate enrollment management plan—and why you need to build one
Today’s market conditions, combined with expected enrollment shifts in the years to come, mean that it’s more important than ever to have an effective graduate enrollment management (GEM) plan in place. Here’s why your institution needs a robust GEM plan—and how to build one.
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