3 strategic actions to support graduate enrollment in today’s policy landscape
What makes your graduate program different? How to find—and prove—your value proposition
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Expanding your domestic student market
Latest Posts From This Blog
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Celebrating 100 Episodes of EAB Office Hours Podcast
As we approach the 100th episode of the podcast (featuring a conversation with Inside Higher Ed Editor, Scott Jaschik, which will air on April 19) we wanted to share some of our favorite episodes with you. We hope you enjoy listening to them as much as enjoyed making them.
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Launching a first-of-its-kind online program? Use these two strategies.
Even before the pandemic, enrollment in online graduate programs was increasing 6.7% on average annually. And during the COVID-19, enrollment in online graduate programs has surged, increasing 63% from 2019 to 2020. This growing demand for online delivery is pushing some leaders of graduate and adult-serving programs to adapt programs historically only offered in-person for online or hybrid formats.
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Finding and recruiting adult learners
Universities throughout the country are facing the same issue—a dramatic decline in the number of high school graduates projected in 2025. COVID-19 has created additional enrollment instability and undergraduate enrollment is being negatively impacted at many institutions while there is growth in online and graduate programs which is accelerating the 2025 forecast.
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Why you should be ramping up your graduate and adult growth strategy now-and how to do it successfully
From my recent conversations with institutional leaders, it’s clear that many are grappling with tough questions about their graduate and adult enrollment strategy.
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Three key trends to watch in the online graduate market
By now, you’ve probably heard the news: graduate enrollment boomed in 2020 and 2021, contrary to dreary pre-pandemic projections from the NCES. This growth in grad enrollment was fueled primary by growth in online graduate enrollment. And while some of this growth can be explained by the shift to emergency remote instruction, the surge in online graduate enrollment is also part of a larger shift that began well before the pandemic.
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Here’s how to improve your graduate program rankings
During my time as the Dean of the F. W. Olin Graduate School of Business at Babson College, the school maintained its ranking as the #1 graduate school for entrepreneurship in U.S. News and World Report, a spot they still hold. In my nearly three years as Dean of Graduate and Adult Learner Recruitment at EAB, many of our partner schools have asked for advice on how to move up in the rankings. Below are three lessons for graduate enrollment leaders looking to improve their school’s rankings.
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Launching tech graduate programs? Here’s how to make them stand out
How can universities design tech programs to stand out in this increasingly competitive market? After advising more than 40 universities on technology programs in the past year through EAB’s Market Insights service, I can offer three ways to make your graduate technology programs stand out in a crowded market.
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What does the strong employer demand for speech-language pathologists mean for your university?
Here's how your school capitalize on growing employer and student demand for speech-language pathology programs.
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Here’s how to show students your master’s program is worth it
Learn how to convey your program’s value—and empower students to enroll with the confidence that your program can help them achieve their professional goals.
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