We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Your future grad and adult students’ new search behaviors
3 ways to make your website stand out to graduate prospects
Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
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3 Steps to Create a Winning Graduate and Adult Enrollment Growth Strategy
Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
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Your future graduate students will be increasingly hard to find. Here’s why.
We surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.
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The art and science of generating your college’s audience of right-fit adult prospects
In today’s tightening graduate and adult learner markets, enrollment leaders can’t afford to leave any stone unturned when searching for right-fit prospects. Explore the blog to learn how different audience generation sources can affect enrollment goals and outcomes.
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Should your new program be a standalone degree, concentration, or certificate? Here are 4 factors to consider.
Here are four factors to consider as you weigh whether to offer a full degree program or as a concentration or certificate within a degree program.
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As fintech transforms jobs, higher ed must decide how to prepare students
Fintech jobs are rapidly increasing. EAB dug into labor market data to help partners understand this industry and how to focus a potential fintech curriculum.
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Want to increase graduate and online enrollment? Start by strategically growing your prospect pool.
It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
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3 ways to recruit MBA students in a challenging market
Implement these strategies in your MBA recruitment process to keep prospective students engaged and stave off potential declines in applications and enrollments.
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How your law school can better support, enroll, and retain students of color
More students of color applying to law school now than ever before, but successfully attracting, enrolling, and supporting law students from underserved groups requires highly responsive, intent-based recruitment strategies and intentional follow-up, and devoted resources.
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What recent coverage gets wrong—and right—about master’s degrees
Recent news coverage brings up a critical question for higher education leaders: how can colleges and universities ensure they offer master’s programs that are worthwhile investments for students? We dug into the College Scorecard data and shared what higher education leaders need to know.
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