3 headwinds shaping graduate and adult enrollment in 2026
When Grad PLUS disappears: What 8,000+ grad students said about paying for school
Here’s how AI is amplifying stealth search behavior.
How adult degree completers are rethinking their college search
Latest Posts From This Blog
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What universities should do now in the uncertain OPM landscape
Read our blog to learn about what universities should do to prepare for potential changes to the OPM oversight landscape
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How graduate enrollment leaders are keeping up with changing recruitment expectations
In our third survey with NAGAP, we asked graduate enrollment leaders about their experiences with recruitment. Here are three trends that our research demonstrated about graduate recruitment tactics.
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4 tactics to reach, recruit, and enroll “stealth shoppers”
Ten years ago, we interviewed dozens of partner institutions, who said 20% of their prospective graduate and adult students were stealth shoppers on average. This year, our partners estimated that more like 80% of their prospects are stealth, on average.
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Business candidates want personalized marketing from you—here’s how to do it well
Learn how institutions can use student data to create a curated experience for graduate business candidates.
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Business candidates want personalized marketing from you—here’s how to do it well
Recent EAB research found that graduate business candidates are willing to provide their personal information in exchange for receiving a more personalized experience while searching for a right-fit program.
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Why two thirds of graduate enrollment leaders may leave their jobs
EAB Adult Learner Recruitment and NAGAP recently surveyed several hundred graduate enrollment leaders on their current staffing challenges. Here are three key conclusions we observed—and what institutions can do to combat these issues.
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Is your digital front door open?
One crucial component of a diversified strategy is organic lead generation, which refers to lead gen efforts that you are not paying for directly (unlike digital ads or buying search keywords). As you might imagine, your institution’s website—or, as I like to call it, your “digital front door,” is a great platform to source organic leads.
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Two ways to improve support services for adult learners with learning disabilities
When building out support services for adult learners, one population to prioritize is students with learning disabilities, such as ADHD. This blog will outline steps your university can take to best support this population.
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Understanding the basics of bot-generated leads
It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
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