3 strategic actions to support graduate enrollment in today’s policy landscape
What makes your graduate program different? How to find—and prove—your value proposition
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Expanding your domestic student market
Latest Posts From This Blog
-
Three key trends to watch in the online graduate market
By now, you’ve probably heard the news: graduate enrollment boomed in 2020 and 2021, contrary to dreary pre-pandemic projections from the NCES. This growth in grad enrollment was fueled primary by growth in online graduate enrollment. And while some of this growth can be explained by the shift to emergency remote instruction, the surge in online graduate enrollment is also part of a larger shift that began well before the pandemic.
Blog -
Here’s how to improve your graduate program rankings
During my time as the Dean of the F. W. Olin Graduate School of Business at Babson College, the school maintained its ranking as the #1 graduate school for entrepreneurship in U.S. News and World Report, a spot they still hold. In my nearly three years as Dean of Graduate and Adult Learner Recruitment at EAB, many of our partner schools have asked for advice on how to move up in the rankings. Below are three lessons for graduate enrollment leaders looking to improve their school’s rankings.
Blog -
Launching tech graduate programs? Here’s how to make them stand out
How can universities design tech programs to stand out in this increasingly competitive market? After advising more than 40 universities on technology programs in the past year through EAB’s Market Insights service, I can offer three ways to make your graduate technology programs stand out in a crowded market.
Blog -
What does the strong employer demand for speech-language pathologists mean for your university?
Here's how your school capitalize on growing employer and student demand for speech-language pathology programs.
Blog -
Here’s how to show students your master’s program is worth it
Learn how to convey your program’s value—and empower students to enroll with the confidence that your program can help them achieve their professional goals.
Blog -
3 Steps to Create a Winning Graduate and Adult Enrollment Growth Strategy
Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
Blog -
Your future graduate students will be increasingly hard to find. Here’s why.
We surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.
Blog -
The art and science of generating your college’s audience of right-fit adult prospects
In today’s tightening graduate and adult learner markets, enrollment leaders can’t afford to leave any stone unturned when searching for right-fit prospects. Explore the blog to learn how different audience generation sources can affect enrollment goals and outcomes.
Blog -
Should your new program be a standalone degree, concentration, or certificate? Here are 4 factors to consider.
Here are four factors to consider as you weigh whether to offer a full degree program or as a concentration or certificate within a degree program.
Blog
Great to see you today! What can I do for you?