
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.

Your future grad and adult students’ new search behaviors

3 ways to make your website stand out to graduate prospects

Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
-
2 ways to address adult learners’ concerns about program flexibility
How can you show prospective graduate, online, professional, and adult degree completion students that your program is flexible and committed to their success? Here are two strategies you can use.
Blog -
How to stand out in a crowded adult education market
One of the biggest concerns that leaders of graduate, online, and adult degree completion programs face is how to make my program stand out among other institutions. Read our blog to learn how how to differentiate your program by highlighting your strengths and personalizing marketing messages.
Blog -
6 things missing from your adult and graduate program websites
Here are a few strategies your team can use to ensure your academic program webpage makes a good first impression—and encourages prospective students to apply and enroll.
Blog -
Mistakes you might be making when marketing online programs
Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Blog -
3 challenges you’ll face developing new online programs—and how to meet them
Here are a few of the hurdles academic leaders often encounter when launching online programs and strategies you can use to improve your online programs and the program development process.
Blog -
3 tactics for growing law school enrollment during (and after) COVID-19
As the law school community navigates this unique cycle and prepares for the potential long-term impacts of the pandemic on recruitment, here are a few ways admissions teams can continue to assess, refine, and strengthen their tactics.
Blog -
Thinking of launching a certificate program? Avoid these mistakes
When thinking about launching certificate programs, here are three mistakes you’ll want to avoid.
Blog -
How data science can improve your recruitment marketing strategy
Here are three of the ways data science and analytics can improve your recruitment strategy.
Blog -
3 tips for innovative and successful program design
See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
Blog