
3 strategic actions to support graduate enrollment in today’s policy landscape

What makes your graduate program different? How to find—and prove—your value proposition

We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.

Expanding your domestic student market
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As fintech transforms jobs, higher ed must decide how to prepare students
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It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
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3 ways to recruit MBA students in a challenging market
Implement these strategies in your MBA recruitment process to keep prospective students engaged and stave off potential declines in applications and enrollments.
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How your law school can better support, enroll, and retain students of color
More students of color applying to law school now than ever before, but successfully attracting, enrolling, and supporting law students from underserved groups requires highly responsive, intent-based recruitment strategies and intentional follow-up, and devoted resources.
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What recent coverage gets wrong—and right—about master’s degrees
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3 ways to stop losing adult degree completers
If you hope to graduate adult degree completers, you need to design bachelor’s completion programs with three characteristics in mind.
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Using email drip campaigns to recruit graduate and online students? Here’s what you’re missing.
As the imperative to recruit adult learners grows, using data to inform your recruitment strategy and specific campaigns can make all the difference in your bottom line.
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3 challenges facing pharmacy schools—and how to meet them
Programs that effectively communicate the value of pharmacy and of their school can significantly increase their odds of growing enrollment, despite market challenges.
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If you’re not preparing students for manufacturing jobs, you should be
As manufacturing companies integrate advanced technology into their business processes, they need new kinds of professionals with Emerging Technology skills to propel the industry forward.
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