3 headwinds shaping graduate and adult enrollment in 2026
When Grad PLUS disappears: What 8,000+ grad students said about paying for school
Here’s how AI is amplifying stealth search behavior.
How adult degree completers are rethinking their college search
Latest Posts From This Blog
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Struggling to set graduate enrollment goals? Here's our step-by-step guide.
The future of the graduate market is uncertain. But a close assessment of data points is a necessary starting point in setting revenue and headcount targets for your team, no matter the forecast.
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Prepare your graduates for today's and tomorrow’s tech jobs—here’s how
To best prepare graduates to meet employer demand, stay on top of an ever-changing tech world by reviewing programs’ relevancy through labor and competitor data and referencing industry practitioners.
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2 emerging law school recruitment challenges – and how to address them
Having a consistent strategy will mean the difference between letting the enrollment landscape dictate your class and letting your goals dictate your class. Here are two emerging law school recruitment challenges, and how to address them with a consistent, long-term strategy.
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How MBA programs can set a winning messaging strategy
With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
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What can big consumer brands teach graduate and adult enrollment leaders?
The good news for schools looking to improve their graduate and adult learner marketing is that big consumer brands are setting an example for higher ed—especially at a time when finding and recruiting prospects is increasingly complex.
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6 elements of an effective graduate enrollment management plan—and why you need to build one
Today’s market conditions, combined with expected enrollment shifts in the years to come, mean that it’s more important than ever to have an effective graduate enrollment management (GEM) plan in place. Here’s why your institution needs a robust GEM plan—and how to build one.
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3 ways to improve lead conversion for adult and professional programs
Below are three findings that can help institutions optimize their own lead generation and conversion efforts for adult and professional programs.
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Considering launching a data analytics program? Here’s what you need to know
Demand for data analytics professionals has skyrocketed in recent years and should only continue to grow. Job postings for data analytics professionals across all degree levels have more than doubled from July 2019 to June 2022.
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Interest in online law programs is growing-here's how 2 law schools are entering the online market
As you are considering the future of legal education and potentially, the role of online law programs in your portfolio, here are a few strategies two of our (anonymized) partner law schools are implementing to reach their online program goals.
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