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Latest Posts From This Blog
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Understanding the basics of bot-generated leads
It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
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Why growing demand doesn’t guarantee success for cybersecurity programs
While many university leaders express interest in launching cybersecurity master’s degrees, increasing competition and market concentration threaten all new programs’ ability to capture student attention.
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How to recruit specialized business students and grow non-MBA enrollment
The following is a guide to help you locate, recruit, and nurture specialized business students.
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The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments
As the graduate market moves away from its COVID-induced bumps in enrollment, and as undergraduate enrollment continues to fall short, university executives are facing more pressure to grow graduate enrollment.
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The 50 most in-demand skills for graduates of your master's programs
We know that graduate students often enroll to gain the skills and knowledge necessary for bigger and better professional opportunities. But which skills do employers seek most frequently, and which mater’s programs offer top skills to students?
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The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs. Here are the top four challenges university leaders identified.
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How to manage your digital lead generation budget
Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.
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Struggling to set graduate enrollment goals? Here's our step-by-step guide.
The future of the graduate market is uncertain. But a close assessment of data points is a necessary starting point in setting revenue and headcount targets for your team, no matter the forecast.
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Prepare your graduates for today's and tomorrow’s tech jobs—here’s how
To best prepare graduates to meet employer demand, stay on top of an ever-changing tech world by reviewing programs’ relevancy through labor and competitor data and referencing industry practitioners.
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