![](https://attachment.eab.com/wp-content/uploads/2023/05/Objects-047-laptop-in-bed-Stock-1080x720-1-740x493-c-default.jpg)
The top 5 ways prospective graduate and adult learners are finding your programs
![](https://attachment.eab.com/wp-content/uploads/2022/04/Photo-stock-empty-chairs-presentation_550x550-400x267-c-default.jpg)
Why half of graduate enrollment leaders didn't meet their goals
![](https://attachment.eab.com/wp-content/uploads/2023/05/Students-206-looking-intently-at-screen-Stock-1080x720-1-400x267-c-default.jpg)
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
![](https://attachment.eab.com/wp-content/uploads/2023/05/Objects-047-laptop-in-bed-Stock-1080x720-1-400x267-c-default.jpg)
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
-
What burgers and fries can teach us about the state of grad program competition
Learn what chains like McDonald's and Culver's can teach us about competition among graduate, professional, and continuing education programs.
Blog -
Introducing your new hub for insights on recruiting and serving adult learners
To reflect the expanded ways we’re serving institutions, and the expanded learnings we want to share with you, we’re retitling the Adult Student Marketing blog as the Professional and Adult Education blog.
Blog -
How 1000+ adult learners said COVID-19 impacted their plans—and what this means for enrollment strategy
We surveyed 1000+ current and prospective adult learners. Here’s how the pandemic has impacted their graduate, online, and professional education plans—and three key takeaways for your strategy.
Blog -
Here’s how to think about ROI from your marketing investments
See common questions (and answers) for measuring and analyzing the impact of marketing investments for recruiting and enrolling graduate students.
Blog -
2 strategies to grow enrollments in your nursing programs (during and after COVID-19)
Learn why growing demand for nurses doesn’t always translate to growth in enrollments—and how you can recruit nurses despite these challenges.
Blog -
Here’s why adult degree completers return to college—and why they don’t
As economies and institutions around the world reel from the impact of COVID-19, enrollment leaders have sought to identify pockets of students they can recruit to offset grim projections for first-time, full-time undergraduate enrollment.
Blog -
Avoid these four graduate, online, and adult program design mistakes
See four common pitfalls of graduate, adult, and online program development—and what you can do to avoid them.
Blog -
How to engage prospective adult learners virtually during COVID-19 and beyond
Learn how your college or university can reach and recruit prospective students of online, graduate, professional, and certificate programs virtually.
Blog -
How to equip your recruiters to address student concerns amid COVID-19
Expert tips for recruiting for online, graduate, certificate, adult learner, and degree completion programs during a crisis.
Blog