We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Your future grad and adult students’ new search behaviors
3 ways to make your website stand out to graduate prospects
Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
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3 tips for innovative and successful program design
See three principles to consider when developing new programs or reformatting existing programs to appeal to today’s professionals.
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The future of non-degree certificates
Lisa Gevelber, the founder of Grow with Google, dispels the myth that the program presents a threat to higher ed. Instead, says Gevelber, Google is working with community colleges and universities, as well as CTE high schools, on what could become a “game changer” for job seekers.
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What’s your graduate and adult programs’ recruitment reach?
Here are the guidelines you should consider when evaluating your programs' viability and growth potential for local, state, regional, and even national reach.
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To design high-growth graduate programs, use the “Golden Triangle” principle
When choosing a program students look to the “Golden Triangle” of features that matter most: affordability, flexibility, and time to completion. See the changes you can make help make your programs more marketable with respect to these key elements.
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How to find the growth drivers in your graduate and adult education portfolio
Learn how to identify which academic programs in your portfolio have the greatest potential for growth.
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Diversity, equity, and inclusion skills are defying the COVID-19 labor market: See 3 ways universities can help meet this new demand
Human resources professionals must contend with particularly fragile job security during a recession. However, demand for diversity and inclusion professionals defies this trend, driven by widespread protests calling attention to nationwide systemic racism.
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3 key strategies to recruit graduate, online, and adult students
Here are three proven strategies to ensure you are adapting your program development and marketing strategies to recruit adult learners.
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What the 2008 Recession tells us about the future of the adult degree completer market
For many degree completers, the thing that made them re-enroll was a major shift in life circumstances: a catalytic life event. But can a nationwide crisis like COVID-19 become a shared catalyst for millions of potential degree completers?
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COVID-19 is creating a new “lost class.” Here’s how professional and graduate education can help
See strategies leaders of professional and graduate education programs can use to serve and support recent grads in finding lifelong careers.
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