Adult Education Blog

Why many enrollment leaders struggle with “student-centric” adult learner program design

Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.

The marketing metrics you should be tracking, but aren’t

The graduate marketing strategy that tripled leads

See how an intent marketing approach generated three times the number of leads for graduate, online, certificate, and undergraduate degree completion programs compared to typical campaigns and saw a 30% average increase in campaign response rate.

Think your graduates don’t need data analytics? Think again.

Employers seek professionals with data analytics skills in occupations with primary job functions far removed from data analytics.

Think twice before relying on international students to solve online enrollment challenges

Complex enrollment barriers and increasing competition abroad make this population challenging to recruit, enroll, and serve.

2.5 million students abandoned their GME search—learn why

Three lessons for graduation management education programs looking to enroll today's adult learners in an increasingly difficult recruiting environment.

Ask these 3 questions to design student-centric credentials

Consider these three questions to encourage program completion and reduce future headaches for COE teams.

Why paid search doesn’t have to break your graduate program’s marketing budget

While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how to bring costs down. Learn five cost-effective rules for paid search.