The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
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Think twice before relying on international students to solve online enrollment challenges
Complex enrollment barriers and increasing competition abroad make this population challenging to recruit, enroll, and serve.
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2.5 million students abandoned their GME search—learn why
Three lessons for graduation management education programs looking to enroll today's adult learners in an increasingly difficult recruiting environment.
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4 common mistakes graduate schools make in their corporate outreach strategy
Even well-meaning plans for corporate collaborations can veer off-course, especially when it comes to initiating contact and managing ongoing communications. Whether you are creating your corporate relationship strategy for the first time or fine-tuning your existing one, here are four common outreach mistakes you'll want to avoid.
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Ask these 3 questions to design student-centric credentials
Consider these three questions to encourage program completion and reduce future headaches for COE teams.
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Why paid search doesn’t have to break your graduate program’s marketing budget
While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how to bring costs down. Learn five cost-effective rules for paid search.
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How to recruit stealth prospects—based on a year of secret shopping
After a year of secret shopping, here's how to recruit stealth prospects.
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Want a 57% yield rate on MBA applicants? Look to your late pipeline
If you're looking to increase graduate program enrollment, don't overlook those who apply late. Our research shows that late-application students for graduate programs have higher yield rates and are of comparable (or better) quality than earlier applicants.
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The campaign strategy that helped one graduate program see a 4.6x increase in applicants
Learn how direct mail can help your recruitment marketing messages stand out to college students, increase the effectiveness of your digital enrollment ads, and boosts results at each stage of the enrollment funnel.
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Want to grow your international online market? Answer three questions first.
To expand or strengthen your current international online offerings, consider these three questions.
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