The top 5 ways prospective graduate and adult learners are finding your programs
Why half of graduate enrollment leaders didn't meet their goals
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
Why it’s so hard to find enough domestic leads for online graduate and adult programs
Latest Posts From This Blog
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Business candidates want personalized marketing from you—here’s how to do it well
Recent EAB research found that graduate business candidates are willing to provide their personal information in exchange for receiving a more personalized experience while searching for a right-fit program.
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Why two thirds of graduate enrollment leaders may leave their jobs
EAB Adult Learner Recruitment and NAGAP recently surveyed several hundred graduate enrollment leaders on their current staffing challenges. Here are three key conclusions we observed—and what institutions can do to combat these issues.
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Is your digital front door open?
One crucial component of a diversified strategy is organic lead generation, which refers to lead gen efforts that you are not paying for directly (unlike digital ads or buying search keywords). As you might imagine, your institution’s website—or, as I like to call it, your “digital front door,” is a great platform to source organic leads.
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Two ways to improve support services for adult learners with learning disabilities
When building out support services for adult learners, one population to prioritize is students with learning disabilities, such as ADHD. This blog will outline steps your university can take to best support this population.
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Understanding the basics of bot-generated leads
It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
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Why growing demand doesn’t guarantee success for cybersecurity programs
While many university leaders express interest in launching cybersecurity master’s degrees, increasing competition and market concentration threaten all new programs’ ability to capture student attention.
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How to recruit specialized business students and grow non-MBA enrollment
The following is a guide to help you locate, recruit, and nurture specialized business students.
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The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments
As the graduate market moves away from its COVID-induced bumps in enrollment, and as undergraduate enrollment continues to fall short, university executives are facing more pressure to grow graduate enrollment.
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The 50 most in-demand skills for graduates of your master's programs
We know that graduate students often enroll to gain the skills and knowledge necessary for bigger and better professional opportunities. But which skills do employers seek most frequently, and which mater’s programs offer top skills to students?
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