Adult Education Blog

How to attract students across your entire education master’s program portfolio

In today’s market, many students are looking to advance their careers. Here are 3 marketing strategies to help you take advantage of this trend.

Graduate enrollment goals are increasing—here are 3 strategies to keep up.

From the much talked about demographic cliff to the proliferation of Gen Z in the grad and adult market, population and demographic changes are making the graduate market even more competitive. These market headwinds are impacting the enrollment goals that graduate education leaders set for themselves, as well as their team’s ability to meet these goals.

4 steps for navigating the transition to a new enrollment marketing partner

Explore four steps your team can take to navigate the end of your agency relationship and set your institution up for future marketing and recruitment success.

More than half of surveyed graduate enrollment leaders are considering quitting—here’s why.

We found that the majority of respondents find their work stressful, and 40% even find it more stressful than last year. Here are three key reasons your graduate enrollment staff are considering leaving—and strategies to address these concerns.

3 trends about the graduate and adult learner market that presidents need to know

Discover three important trends for presidents and their cabinets as they consider their graduate, online, and adult learner portfolios.

Can gamification help you generate leads for healthcare programs?

How graduate enrollment teams are using AI

Discover the AI applications graduate and adult enrollment leaders are using and how your institution can incorporate this tech in your workflow.

5 rules to increase your paid search campaigns' impact

While paid search can be an expensive lead source, it can also be a highly productive channel. Here are five strategies to increase the effectiveness of paid search campaigns and reach more prospective students.

3 tips for growing your education master’s program in a tightening market

As a marketer or enrollment leader, how can you communicate why a graduate degree in education can be beneficial for adult students and fill your programs effectively? Read on for three tips