We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
Your future grad and adult students’ new search behaviors
3 ways to make your website stand out to graduate prospects
Online or in-person? Here’s where graduate business student demand is heading
Latest Posts From This Blog
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Scaling microcredential programs through employer partnerships? Minimize risk with these 3 practices
This blog shares three practices for scaling microcredential programs that guarantee employer partner participation and minimize cost to mitigate risk.
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4 practices to reduce financial risk of microcredentials
This blog shares a few strategies to reduce financial risk of microcredentials and build successful employer partnerships.
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How to use marketing to engage program-switchers
Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can marketers know what messaging will be most effective? Here are three conclusions from our analysis.
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To design microcredentials that meet student needs, follow these 3 steps
This blog outlines three steps you can follow to design microcredentials around the needs of your professional and adult learners.
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Building awareness of your law program is more important than ever
Here are three strategies our Law School Enrollment Services partners are using to increase their reach, build awareness, and grow enrollment.
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5 career services to support your professional and adult learners
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We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.
Earlier this year, our Adult Learner Recruitment team surveyed more than 3,800 current and prospective graduate students and adult learners to learn more about their motivations and expectations when evaluating program options.
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Why it’s so hard to find enough domestic leads for online graduate and adult programs
As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help ensure that your enrollment numbers remain steady regardless of these global changes.
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Adult learners’ application behavior is changing—here’s how
As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors.
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