Advancement Blog

Overcome these two roadblocks to engage young alumni

Engaging young alumni is vital for the health of your institution and annual giving program. In this blog post, we’ll explore two key roadblocks that impact the engagement of young alumni and tips to combat them.

3 recommendations for your 2023-24 annual giving strategy

It’s well understood that the pandemic significantly influenced donor behavior, prompting individuals to reconsider where, why, and how they contribute to causes and organizations. In response, Advancement teams had to think beyond their traditional approaches and find new ways to engage and retain their donors.

The dos and don’ts of leveraging university traditions in your annual giving strategy

Today’s donors are more likely to give when they have an emotional connection to a mission or organization. Utilizing these traditions in your institution’s annual giving strategy can reignite memories in your alumni and inspire them to give back to their alma mater.

The Power of a Diverse Donor Portfolio in Your Annual Giving Program

5 tips for your next annual giving budget cycle

Five ways to boost your advancement team’s morale during the holiday season

Even small gestures let your advancement staff know their dedication does not go unnoticed. Here are five ways to show appreciation this holiday season.

A beginner’s guide to AI in annual giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep in mind when it comes to using AI in your annual giving program.

4 Key Questions About the Advancement Landscape, Answered

At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Today, we are excited to introduce Jenny Jones, the newest addition to the Advancement Marketing Services (AMS) team.

Your Guide to a Successful Year-End Annual Giving Campaign

As you settle into the fall term and new academic year, it's time to focus on a crucial task: your year-end giving campaign. These campaigns hold immense potential within your annual giving strategy, but their success hinges on effective execution.