Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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Ask these 3 questions before expanding your CRM-based marketing
There are many ways enrollment leaders can leverage the power of their CRM for recruitment communications. Modern CRMs are immensely dynamic, and they offer a plethora of opportunities to streamline processes and automate communication where appropriate. But deciding when and how to leverage your CRM is not always a straightforward proposition.
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3 tips to craft an enticing college profile page
College search platforms like Cappex and Naviance are primary college research tools among Gen Z. In 2021, PowerSchool’s annual Naviance student survey found that 62% of Naviance students ranked the platform as their top resource for researching colleges. Optimizing your content on these platforms can have a strong impact on your recruitment goals, regardless of your size, location, or academic offerings. For many students, your college profile page is the first interaction they’ll have with you – so you need to make it count.
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How we’re reimagining the way students apply to college
Teaming up with Concourse, we created Greenlight Match – a streamlined process that would help students find their college match, and help colleges recruit hundreds more students they might not have identified otherwise. The pilot exceeded our team’s and our partners’ expectations. This post reflects on how Greenlight Match started, the impressive impact from our pilot year, and a plan to expand in the 2022-2023 academic year.
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How Admissions Teams Should Navigate the Staffing Crisis
Research shows enrollment teams are experiencing unprecedented staffing challenges. Learn how enrollment teams are navigating the admissions staffing crisis.
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3 ways the pandemic has changed Gen Z's college search behavior
EAB's latest report on our New College Freshman survey sheds light on the ways that Gen Z’s college search behavior has changed due to the pandemic.
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Why Colleges Use Data Analytics to Inform Financial Aid Strategy
Through a process known as “financial aid optimization” (or FAO), colleges work to provide a viable path to and through higher education for students from all backgrounds and economic circumstances while balancing that effort against the challenge of maintaining their own financial viability.
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Best Practices for Virtual Events
As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of tried-and-true recruitment tactics into digital alternatives. Schools have seen varying degrees of success with their efforts, but one thing is for certain – virtual events are here to stay.
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6 proven ways to boost your college enrollment
From our extensive testing, we've identified six tried-and-true college enrollment best practices proven to work.
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Campus communication onboarding guide for new students
Effective institutional onboarding communication with new students is extremely challenging. However, if it’s done in a strategic manner, with the right timing, and includes all entities involved in the onboarding process, it can be one of the most powerful tools for student retention and persistence for incoming students at your institution.
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