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Latest Posts From This Blog
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How we’re reimagining the way students apply to college
Teaming up with Concourse, we created Greenlight Match – a streamlined process that would help students find their college match, and help colleges recruit hundreds more students they might not have identified otherwise. The pilot exceeded our team’s and our partners’ expectations. This post reflects on how Greenlight Match started, the impressive impact from our pilot year, and a plan to expand in the 2022-2023 academic year.
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How Admissions Teams Should Navigate the Staffing Crisis
Research shows enrollment teams are experiencing unprecedented staffing challenges. Learn how enrollment teams are navigating the admissions staffing crisis.
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3 ways the pandemic has changed Gen Z's college search behavior
EAB's latest report on our New College Freshman survey sheds light on the ways that Gen Z’s college search behavior has changed due to the pandemic.
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Why Colleges Use Data Analytics to Inform Financial Aid Strategy
Through a process known as “financial aid optimization” (or FAO), colleges work to provide a viable path to and through higher education for students from all backgrounds and economic circumstances while balancing that effort against the challenge of maintaining their own financial viability.
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Best Practices for Virtual Events
As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of tried-and-true recruitment tactics into digital alternatives. Schools have seen varying degrees of success with their efforts, but one thing is for certain – virtual events are here to stay.
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6 proven ways to boost your college enrollment
From our extensive testing, we've identified six tried-and-true college enrollment best practices proven to work.
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Campus communication onboarding guide for new students
Effective institutional onboarding communication with new students is extremely challenging. However, if it’s done in a strategic manner, with the right timing, and includes all entities involved in the onboarding process, it can be one of the most powerful tools for student retention and persistence for incoming students at your institution.
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Tips for yielding first-generation and lower-income students
In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders. Students who graduated high school in 2021, especially first-generation and lower-income students, enrolled in college at a much lower rate than previous years. So, to increase your yield rate this year, it will be critical to address the unique needs of underserved students.
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High school counselors need support. Here’s how universities can help.
That perception came through clearly in EAB’s most recent high school guidance counselor survey. Following our 2020 survey where we learned how dramatically COVID-19 had impacted counselors’ work and the students they support, this year we checked in to see what had changed.
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