College costs: How enrollment teams can address parent and student concerns
What you need to know about hyper-personalization in enrollment marketing
Modern student marketing tactics to engage Gen Z
How higher ed marketers can adapt to Google’s third-party cookie changes
Latest Posts From This Blog
-
Make the most of your virtual tour: Strategies that drive engagement
Explore best practices to help your virtual tour stand out and increase student engagement throughout the admissions funnel.
Blog -
Recruitment trends and tactics to consider amid list source uncertainty
Recent cancellations of ACT/SAT tests will have important implications for recruitment strategy. Learn the potential impacts related to targeting strategy, institutional policy, and student testing behavior.
Blog -
More cowbell, please: Creative enrollment responses to COVID-19
See how colleges and universities are incorporating creative tactics into their enrollment strategy during the coronavirus crisis.
Blog -
Staying the course: Enrollment marketing strategy during the coronavirus crisis
Michael Koppenheffer, our VP of Marketing Programs, outlines six strategic principles to guide enrollment marketing work during the coronavirus crisis.
Blog -
4 lessons to improve yield in an uncertain enrollment season
This year’s yield season is likely to be tough. Making your class—or, in a really difficult market, just minimizing drops in headcount—will require exceptional focus and execution. See four strategies to boost yield in an uncertain enrollment season by improving communication with your admitted students.
Blog -
Don’t let your website hurt your student recruitment
When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
Blog -
3 things you can do to bolster your enrollment strategy in the new year
Even small tweaks to enrollment strategy can inflect performance. As you take the pulse of your current strategy, keep in mind three guiding principles to help direct your efforts.
Blog -
6 common shortcomings of pricing and aid webpages—and how to fix them
In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result. Reclaim these lost students by tailoring web content to the way today’s college searchers are looking for affordability answers.
Blog -
How to create a financial aid policy for your college enrollment goals
Learn how to create the right financial aid policy to support your college or university's specific enrollment goals. Our experts share key dos and don'ts.
Blog