Students are applying to more colleges than ever before: What this means for your enrollment strategy
Is your college website AI-ready and built to drive enrollment?
Focus on email deliverability, not email delivery
How AI-powered ad filters are disrupting enrollment marketing campaigns
Latest Posts From This Blog
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2 changes to your admissions policies that can increase access and enrollment
The anger and frustration about entrenched racism and the systems that support it require that we take a different approach to fulfilling our nation’s promises of a better future. One of these is access to college and the many benefits that accrue to those who earn undergraduate degrees. Here are a few recommendations from the NACAC/NASFAA report and our EAB experts that can help colleges and universities improve access and grow enrollment among Black students and across the board.
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3 ways to engage admitted students on social media
As colleges grow their applicant pools, it can be harder for admissions teams to remain responsive to incoming students and their parents. Social media can be a low-resource tool for solving the problem.
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3 strategies to successfully recruit and enroll underrepresented students
Closing the opportunity gap for students from first-generation, lower-income, BIPOC, and other underrepresented identities has been at the heart of College Greenlight’s mission since 2011. We have partnered with more than 1,500 college access organizations and schools that collectively serve 750,000 students each year.
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Two emerging recruitment tactics that can improve the shape of your class
Many enrollment leaders don’t grapple with this problem until after applications start rolling in, when numbers become stark. But shaping doesn’t start with applications – it starts with recruitment. Here are two emerging recruitment tactics you can leverage to help fill your enrollment gaps.
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4 ways to strengthen your hybrid recruitment strategy
As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation. Here are a few tips to help you strengthen your hybrid recruitment strategy.
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Here’s how to make your college website more accessible
If prospective students can’t access your school’s website, they’re not going to inquire or apply.
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Are you using the right mix of channels to reach your next class?
College-bound students are using an ever-expanding range of digital channels to research and engage with schools they’re considering. The emerging challenge for enrollment leaders is understanding how to connect with students within this increasingly complicated landscape.
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4 ways your search marketing needs to evolve
Here are four strategies enrollment leaders can adapt to evolve their search marketing and improve performance across the funnel.
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Is the recruitment funnel gone for good?
It has become abundantly that the old ways of describing recruitment as something linear, like a funnel, no longer capture the complexity of students’ college search experiences. Here are three things enrollment leaders need to thrive in this new recruitment ecosystem.
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