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Latest Posts From This Blog
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The demographic cliff is already here—and it’s about to get worse
With dire predictions for fall freshmen enrollments making headlines, colleges and universities are bracing for the financial shock to come. While many are hopeful that even a partial reopening of campuses in the fall will avert worst-case revenue scenarios, they still face a fiercely competitive domestic enrollment market.
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Make the most of your virtual tour: Strategies that drive engagement
Explore best practices to help your virtual tour stand out and increase student engagement throughout the admissions funnel.
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Recruitment trends and tactics to consider amid list source uncertainty
Recent cancellations of ACT/SAT tests will have important implications for recruitment strategy. Learn the potential impacts related to targeting strategy, institutional policy, and student testing behavior.
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4 lessons to improve yield in an uncertain enrollment season
This year’s yield season is likely to be tough. Making your class—or, in a really difficult market, just minimizing drops in headcount—will require exceptional focus and execution. See four strategies to boost yield in an uncertain enrollment season by improving communication with your admitted students.
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Don’t let your website hurt your student recruitment
When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
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6 common shortcomings of pricing and aid webpages—and how to fix them
In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result. Reclaim these lost students by tailoring web content to the way today’s college searchers are looking for affordability answers.
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How to create a financial aid policy for your college enrollment goals
Learn how to create the right financial aid policy to support your college or university's specific enrollment goals. Our experts share key dos and don'ts.
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Two Cost-Effective Tactics to Boost Rural Student Recruitment
We identified two tactics colleges and universities can use to start or augment their rural student strategy without investing significant resources.
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3 challenges in building rural relationships (and how to overcome them)
Universities and colleges often encounter challenges when trying to make inroads in rural communities and connect with prospective students. We've outlined three problems—and solutions—for college and university enrollment teams wanting to recruit more rural students.
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