Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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3 challenges in building rural relationships (and how to overcome them)
Universities and colleges often encounter challenges when trying to make inroads in rural communities and connect with prospective students. We've outlined three problems—and solutions—for college and university enrollment teams wanting to recruit more rural students.
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How to find high-achieving rural students outside your normal pipeline
To identify rural students with the skills to succeed in higher education, enrollment leaders should to consider Career and Technical Student Organizations.
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Paid search 101: What enrollment leaders need to know
We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.
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Who are Gen Z transfer students—and three insights to recruit them
See the major findings from our Transfer Benchmarking Survey to compare transfer student recruitment efforts to peers and identify areas for investment and growth.
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What is a market-specific recruitment strategy?
See how Drake University uses different goals and strategies to recruit students in their primary, secondary, and tertiary enrollment markets.
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How 2 universities use predictive analytics to prioritize prospective student communications
Learn how two universities use predictive analytics to target high-cost recruitment resources to the students most likely to enroll.
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What the looming demographic storm means for your state
Uncover the demographic, affordability, and funding trends in your state.
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4 pitfalls that create enrollment risk during a crisis—and what to do about them
Campus climate incidents can be unpredictable and cause heightened levels of activism, media and public scrutiny, and reputational damage. Discover the four challenges that enrollment mangers experience during a campus climate crisis.
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Reducing enrollment risk during a campus crisis
It wasn’t luck that made the event go well. Because of UD’s thoughtful and swift response, an incident that could have rapidly escalated into a full-blown crisis was diffused. What can enrollment leaders learn from UD? Let’s look behind the scenes at what was happening on the administrative side, identify the three core elements of UD’s effective response, and see how these elements can be applied to your campus.
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