College costs: How enrollment teams can address parent and student concerns
What you need to know about hyper-personalization in enrollment marketing
Modern student marketing tactics to engage Gen Z
How higher ed marketers can adapt to Google’s third-party cookie changes
Latest Posts From This Blog
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Crisis response 101 for enrollment teams
Although prospective students are the future of every school, enrollment leaders are too rarely included in campus crisis preparation and few schools have specific enrollment triage plans in place. Learn how to best prepare for and respond to a crisis to protect your school's enrollment.
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Obstacles to international enrollment beyond the evening news
Since 2005 US institutions experienced unprecedented growth in their international student populations. Read our latest article to learn about the current obstacles to international enrollment.
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How to make academic programs attractive to prospective students
Learn how one institution identified a program refreshment opportunity to boost their competitiveness through naming and specialization benchmarking.
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Survey findings: Vendor relationships and budgets across enrollment management offices
The Enrollment Management Benchmarking Survey presents data based on responses from 88 EM leaders. Explore the differences between public and private institutions when it comes to vendor relationships and budgeting.
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Survey findings: How does your admissions staffing measure up?
An ongoing concern is effective staffing in enrollment management offices. Learn more from our benchmarking survey about how both public and private institutions' EM and admissions offices are operating more efficiently.
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How to use the admissions process to help students select the right major
Picking the right major can be a big source of anxiety for students, especially because choosing or switching majors too late can delay graduation. Learn how Florida International University built major exploration into the admissions process to help students find the right major early and graduate in four years.
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Why enrollment should be at the center of academic program review
In today's uncertain financial climate, it's more important than ever that academic programs achieve peak enrollment performance. Few institutions take enrollment into account during program reviews, however. Learn how Virginia Tech overhauled its program review process with the addition of enrollment viability assessments.
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What are the characteristics of EM functions that lead student success initiatives?
As part of the Enrollment Management Benchmarking Survey, we asked enrollment managers to characterize their role in student success initiatives. See the initial findings from the survey, including the structures of enrollment management offices tasked with leading institutional retention efforts.
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Help faculty embrace transfer-friendly credit articulation
Discover three ways enrollment managers collaborate with faculty to better serve transfer students without a major overhaul of existing credit articulation and registration policies.
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