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Competitive intelligence for an era of hypercompetition
Students are using AI in college search. Counselors may not see it happening.
Latest Posts From This Blog
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5 recommendations to create urgency around FAFSA submissions
Here are five recommendations on how to create urgency around FAFSA application submissions.
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What test-optional admissions could mean for your institution
Many colleges and universities have decided—out of necessity—to offer test-optional admissions for the first time for the fall of 2021. EAB has identified five guiding principles on how to transition to an admissions process without standardized test scores.
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Engage low-income parents in their students’ college search
Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
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Does your virtual college tour meet today’s digital expectations?
Use this framework to evaluate your current or prospective virtual tour solution and reflect on areas of opportunity to provide maximum value and impact your institutional goals.
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The demographic cliff is already here—and it’s about to get worse
With dire predictions for fall freshmen enrollments making headlines, colleges and universities are bracing for the financial shock to come. While many are hopeful that even a partial reopening of campuses in the fall will avert worst-case revenue scenarios, they still face a fiercely competitive domestic enrollment market.
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Recruitment trends and tactics to consider amid list source uncertainty
Recent cancellations of ACT/SAT tests will have important implications for recruitment strategy. Learn the potential impacts related to targeting strategy, institutional policy, and student testing behavior.
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4 lessons to improve yield in an uncertain enrollment season
This year’s yield season is likely to be tough. Making your class—or, in a really difficult market, just minimizing drops in headcount—will require exceptional focus and execution. See four strategies to boost yield in an uncertain enrollment season by improving communication with your admitted students.
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Don’t let your website hurt your student recruitment
When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
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6 common shortcomings of pricing and aid webpages—and how to fix them
In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result. Reclaim these lost students by tailoring web content to the way today’s college searchers are looking for affordability answers.
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