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Latest Posts From This Blog
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3 strategies to successfully recruit and enroll underrepresented students
Closing the opportunity gap for students from first-generation, lower-income, BIPOC, and other underrepresented identities has been at the heart of College Greenlight’s mission since 2011. We have partnered with more than 1,500 college access organizations and schools that collectively serve 750,000 students each year.
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Two emerging recruitment tactics that can improve the shape of your class
Many enrollment leaders don’t grapple with this problem until after applications start rolling in, when numbers become stark. But shaping doesn’t start with applications – it starts with recruitment. Here are two emerging recruitment tactics you can leverage to help fill your enrollment gaps.
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Here’s how to make your college website more accessible
If prospective students can’t access your school’s website, they’re not going to inquire or apply.
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Are you using the right mix of channels to reach your next class?
College-bound students are using an ever-expanding range of digital channels to research and engage with schools they’re considering. The emerging challenge for enrollment leaders is understanding how to connect with students within this increasingly complicated landscape.
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3 aid policy questions to consider amid the shift to the new Student Aid Index
See three strategic aid policy questions to consider with the new Student Aid Index. Plus, prepare a communication plan that helps you get out ahead of the questions that students and parents already have about what’s coming.
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Introducing Enroll360: Unlock the power of a thriving recruitment ecosystem
Learn about EAB's connected recruitment ecosystem that allows enrollment leaders to keep pace with students as they pursue these increasingly digital journeys to college.
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9 ways recruitment marketing can help address families' growing college cost concerns
Learn how the pandemic increased price sensitivity among college-bound students, what this means for your enrollment outcomes, and nine ways to address families’ growing concern over cost.
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5 recommendations to create urgency around FAFSA submissions
Here are five recommendations on how to create urgency around FAFSA application submissions.
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What test-optional admissions could mean for your institution
Many colleges and universities have decided—out of necessity—to offer test-optional admissions for the first time for the fall of 2021. EAB has identified five guiding principles on how to transition to an admissions process without standardized test scores.
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