College costs: How enrollment teams can address parent and student concerns
What you need to know about hyper-personalization in enrollment marketing
Modern student marketing tactics to engage Gen Z
How higher ed marketers can adapt to Google’s third-party cookie changes
Latest Posts From This Blog
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5 ways to communicate with students about the Fall 2025 FAFSA
EAB expert Brett Schraeder explores five updated recommendations to effectively communicate the delayed Fall 2025 FAFSA release to students and families.
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How a former engineer led College of Charleston to record enrollment
Explore Dr. Andrew Hsu's unique approach to increase student enrollment at the College of Charleston, turning challenges into opps for growth. Read more.
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How far are students willing to travel to college?
One of the many factors driving students’ choices in the college search process is an institution’s location and proximity to home. This raises the question: how far are students willing to travel for college?
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How AI can help you win the inbox attention game
Open. Archive. Delete. When it comes to email inboxes, these decisions are made in the blink of an eye. But what will grab high schoolers’ attention enough get your messages opened?
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Student no-shows are on the rise in the U.K.: Here are 10 strategies on how to fight ‘summer melt’
To combat student no-shows, review these 'summer melt' strategies to hardwire a sense of belonging and keep students committed to enrolling.
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What the experience of today’s first-year students can teach us about recruitment
Review the results of EAB’s latest First-Year-Experience Survey, in which we asked over 12,500 current first-year students about their college search and experiences on campus thus far.
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3 ways mental health is impacting college enrollment—and what you can do about it
Explore three challenges associated with mental health concerns and their implications for enrollment leaders.
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Summer melt: Why 2024 is different and 13 steps you can take
While summer melt has always been a critical concern for enrollment managers, the summer of 2024 presents unique challenges that make combating melt more important than ever. Missing financial aid packages are a major factor driving summer melt, as students are understandably hesitant to matriculate without clarity on how they will finance their education.
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How a virtual tour can improve your enrollment metrics
Explore the top ways that virtual tours can drive results across the funnel, along with tips for maximizing your tour’s impact.
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