Five areas enrollment leaders are prioritizing in 2025
Why do students pick the schools that they do?
How does your enrollment office compare?
How to write compelling copy for your college website
Latest Posts From This Blog
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Why do students pick the schools that they do?
Understanding what attracts students to a school when they’re conducting their college search is critical for developing a recruitment strategy. Our latest research reveals both expected and unexpected factors—ranging from affordability to the social and political context of a school’s location—that drive student interest.
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What enrollment leaders are saying about the Great Opt-Out
The percentage of high school graduates attending four-year colleges and universities has seen a historic decline in recent years. We polled more than eighty enrollment leaders from around the country regarding their experiences with this important trend.
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Three ways recruitment has changed in 2024, according to our new high school counselor survey
High school counselors have a front row seat to changing student and family attitudes about college, and their insights are invaluable. Which is why, every year, we survey high school counselors about their workload, well-being, and perspective on changes in student behavior.
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Unlocking the secrets of GA4 engagement rates
Explore website engagement metrics and benchmarks for colleges and universities, to help assess how your institution compares to your peers.
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Modern student marketing tactics to engage Gen Z
Appily’s student marketing team has deployed several innovative strategies that have proven effective with Gen Z. Here’s how we’re cutting through the noise—and how you can do the same.
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How to measure your university website’s performance
Learn the core KPIs to measure your university website's performance metrics and optimize for success and visibility.
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Financial Value Transparency readiness: 4 key steps for enrollment leaders
This blog unpacks the new Financial Value Transparency and Gainful Employment (FVT/GE) initiative, and prepares VPEMs for FVT reporting.
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What you need to know about hyper-personalization in enrollment marketing
Without a doubt, “hyper-personalization” is one of the buzziest marketing terms of the decade thus far. Even within higher education marketing and enrollment management, practitioners are hearing about “hyper-personalized” innovations at every turn.
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College costs: How enrollment teams can address parent and student concerns
Learn how institutions can help families navigate financial concerns & discuss college affordability with students with clear comms strategies. Read more.
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