How enrollment leaders should navigate the new FAFSA processing delay
Are you prepared to recruit ‘Gen P’?
How do demographic shifts intersect with college search trends in your region?
Crafting a Standout Virtual Tour: A Conversation with EAB’s Creative Director of Enroll360 Virtual Tours
Latest Posts From This Blog
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Ad blocker popularity is growing – here are 5 tips to continue reaching prospects
Explore strategies to continue reaching prospective students, despite more users implementing ad blockers.
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How Gen Z feels about college search and what that means for enrollment teams
For EAB’s Office Hours podcast, I sat down with EAB’s Emily Niedermaier to discuss the journey to Appily and what it means for both students and colleges.
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How to navigate ‘The Great Opt-Out’ in higher ed
The higher education landscape is still undergoing a transformative shift, with an increasing number of students now opting out of college entirely.
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The hidden impact of your student recruitment and influence channels
We recently conducted an analysis of how EAB’s Appily college-search platform impacts students’ likelihood to convert. Here's what we learned.
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Test-optional policies: Where we've been and what's next
How have test-optional policies have evolved since the outset of the pandemic, and what is likely to happen next?
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Four areas enrollment leaders are prioritizing in 2024
Each year, EAB's Marketing and Enrollment division conducts a survey of admissions leaders to guide our research and publishing focus for the coming months.
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7 ways to support (and yield) students despite the FAFSA delay
As January came to a close, the Department of Education warned of an even longer delay for institutions to receive FAFSA data—the first half of March. This delay obviously presents several challenges for schools to make financial aid awards in time for students to digest them and decide by the traditional May 1 reply date.
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“Move-in melt” is on the rise: Why it’s happening and 3 strategies to fight it
Move-in melt is a form of student melt, or attrition, that occurs later in the summer, usually just before or on move-in day—a pivotal moment for incoming freshmen. After observing an increase in move-in melt last year, our team has been monitoring this trend.
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Content strategy by generation: 6 insights from our surveys of 22,000 students
To help your enrollment team connect online with today’s students, I want to share 6 key insights from our latest surveys of more than 22,000 students, covering how Millennials, Gen Z, and a newly identified subset of students, Gen P, interact with colleges online.
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