Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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Five things to know about the new direct-admission landscape
Recent months have seen a rapid proliferation of direct-admission programs nationally and an increase in the number of participating students, colleges, and universities. This trend presents enrollment leaders with some urgent questions: Should you embrace direct admission? If so, what version of it? And what impact, if any, will it have on your team’s work and on your recruitment funnel?
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5 reasons not to neglect current high school juniors during yield season
In a typical spring, enrollment management teams have a laser-sharp focus on engaging admitted students. That has been even more pronounced in “unprecedented” years, such as the one we’re in right now, thanks to the botched FAFSA rollout and subsequent delays in financial aid awards and communications.
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Navigating privacy controls with Google Analytics 4 (GA4)
Enhance data protection and compliance by leveraging the power of Google Analytics privacy controls.
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Ad blocker popularity is growing – here are 5 tips to continue reaching prospects
Explore strategies to continue reaching prospective students, despite more users implementing ad blockers.
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How Gen Z feels about college search and what that means for enrollment teams
For EAB’s Office Hours podcast, I sat down with EAB’s Emily Niedermaier to discuss the journey to Appily and what it means for both students and colleges.
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How to navigate ‘The Great Opt-Out’ in higher ed
The higher education landscape is still undergoing a transformative shift, with an increasing number of students now opting out of college entirely.
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The hidden impact of your student recruitment and influence channels
We recently conducted an analysis of how EAB’s Appily college-search platform impacts students’ likelihood to convert. Here's what we learned.
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Four areas enrollment leaders are prioritizing in 2024
Each year, EAB's Marketing and Enrollment division conducts a survey of admissions leaders to guide our research and publishing focus for the coming months.
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7 ways to support (and yield) students despite the FAFSA delay
As January came to a close, the Department of Education warned of an even longer delay for institutions to receive FAFSA data—the first half of March. This delay obviously presents several challenges for schools to make financial aid awards in time for students to digest them and decide by the traditional May 1 reply date.
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