Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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Summer melt: Why 2024 is different and 13 steps you can take
While summer melt has always been a critical concern for enrollment managers, the summer of 2024 presents unique challenges that make combating melt more important than ever. Missing financial aid packages are a major factor driving summer melt, as students are understandably hesitant to matriculate without clarity on how they will finance their education.
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How a virtual tour can improve your enrollment metrics
Explore the top ways that virtual tours can drive results across the funnel, along with tips for maximizing your tour’s impact.
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6 tips to boost higher ed team morale this summer
To help you celebrate your team this summer, here are six ideas that might come in handy.
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The current state of international enrollment
Discover three key takeaways to help you tap into the incredible growth within the international education exchange.
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Five things to know about the new direct-admission landscape
Recent months have seen a rapid proliferation of direct-admission programs nationally and an increase in the number of participating students, colleges, and universities. This trend presents enrollment leaders with some urgent questions: Should you embrace direct admission? If so, what version of it? And what impact, if any, will it have on your team’s work and on your recruitment funnel?
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5 reasons not to neglect current high school juniors during yield season
In a typical spring, enrollment management teams have a laser-sharp focus on engaging admitted students. That has been even more pronounced in “unprecedented” years, such as the one we’re in right now, thanks to the botched FAFSA rollout and subsequent delays in financial aid awards and communications.
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Navigating privacy controls with Google Analytics 4 (GA4)
Enhance data protection and compliance by leveraging the power of Google Analytics privacy controls.
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Ad blocker popularity is growing – here are 5 tips to continue reaching prospects
Explore strategies to continue reaching prospective students, despite more users implementing ad blockers.
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How Gen Z feels about college search and what that means for enrollment teams
For EAB’s Office Hours podcast, I sat down with EAB’s Emily Niedermaier to discuss the journey to Appily and what it means for both students and colleges.
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