Five areas enrollment leaders are prioritizing in 2025
Why do students pick the schools that they do?
How does your enrollment office compare?
How to write compelling copy for your college website
Latest Posts From This Blog
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Parent involvement in recruitment has increased-here's what that means for your enrollment strategy
As parents become more hands-on, many enrollment leaders are unsure how to effectively reach and involve them in the recruitment process.
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3 takeaways for reaching today's high school students
Our partners at PowerSchool conduct an annual student survey within Naviance – the leading college, career, and life readiness platform – to learn more about how the college-search process is evolving.
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What enrollment leaders need to know about the upcoming FAFSA changes
With the FAFSA set for some substantial changes in the 2024-2025 academic year, t’s not too early to think about how this will impact your perspective students and subsequently, your communication and financial aid strategy.
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Ask these 3 questions before expanding your CRM-based marketing
There are many ways enrollment leaders can leverage the power of their CRM for recruitment communications. Modern CRMs are immensely dynamic, and they offer a plethora of opportunities to streamline processes and automate communication where appropriate. But deciding when and how to leverage your CRM is not always a straightforward proposition.
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3 tips to craft an enticing college profile page
College search platforms like Cappex and Naviance are primary college research tools among Gen Z. In 2021, PowerSchool’s annual Naviance student survey found that 62% of Naviance students ranked the platform as their top resource for researching colleges. Optimizing your content on these platforms can have a strong impact on your recruitment goals, regardless of your size, location, or academic offerings. For many students, your college profile page is the first interaction they’ll have with you – so you need to make it count.
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How we’re reimagining the way students apply to college
Teaming up with Concourse, we created Greenlight Match – a streamlined process that would help students find their college match, and help colleges recruit hundreds more students they might not have identified otherwise. The pilot exceeded our team’s and our partners’ expectations. This post reflects on how Greenlight Match started, the impressive impact from our pilot year, and a plan to expand in the 2022-2023 academic year.
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How Admissions Teams Should Navigate the Staffing Crisis
Research shows enrollment teams are experiencing unprecedented staffing challenges. Learn how enrollment teams are navigating the admissions staffing crisis.
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3 ways the pandemic has changed Gen Z's college search behavior
EAB's latest report on our New College Freshman survey sheds light on the ways that Gen Z’s college search behavior has changed due to the pandemic.
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Why Colleges Use Data Analytics to Inform Financial Aid Strategy
Through a process known as “financial aid optimization” (or FAO), colleges work to provide a viable path to and through higher education for students from all backgrounds and economic circumstances while balancing that effort against the challenge of maintaining their own financial viability.
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