Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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Best Practices for Virtual Events
As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of tried-and-true recruitment tactics into digital alternatives. Schools have seen varying degrees of success with their efforts, but one thing is for certain – virtual events are here to stay.
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6 proven ways to boost your college enrollment
From our extensive testing, we've identified six tried-and-true college enrollment best practices proven to work.
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Campus communication onboarding guide for new students
Effective institutional onboarding communication with new students is extremely challenging. However, if it’s done in a strategic manner, with the right timing, and includes all entities involved in the onboarding process, it can be one of the most powerful tools for student retention and persistence for incoming students at your institution.
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Tips for yielding first-generation and lower-income students
In this era of expanded test-optional policies, college application behaviors are more varied, making deposit decisions even less predictable for enrollment leaders.
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High school counselors need support. Here’s how universities can help.
That perception came through clearly in EAB’s most recent high school guidance counselor survey. Following our 2020 survey where we learned how dramatically COVID-19 had impacted counselors’ work and the students they support, this year we checked in to see what had changed.
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2 changes to your admissions policies that can increase access and enrollment
The anger and frustration about entrenched racism and the systems that support it require that we take a different approach to fulfilling our nation’s promises of a better future. One of these is access to college and the many benefits that accrue to those who earn undergraduate degrees. Here are a few recommendations from the NACAC/NASFAA report and our EAB experts that can help colleges and universities improve access and grow enrollment among Black students and across the board.
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3 ways to engage admitted students on social media
As colleges grow their applicant pools, it can be harder for admissions teams to remain responsive to incoming students and their parents. Social media can be a low-resource tool for solving the problem.
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3 strategies to successfully recruit and enroll underrepresented students
Closing the opportunity gap for students from first-generation, lower-income, BIPOC, and other underrepresented identities has been at the heart of College Greenlight’s mission since 2011. We have partnered with more than 1,500 college access organizations and schools that collectively serve 750,000 students each year.
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Two emerging recruitment tactics that can improve the shape of your class
Many enrollment leaders don’t grapple with this problem until after applications start rolling in, when numbers become stark. But shaping doesn’t start with applications – it starts with recruitment. Here are two emerging recruitment tactics you can leverage to help fill your enrollment gaps.
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