Students are using AI to research your college. Here’s what you need to know.
How to partner with student influencers in your enrollment marketing
What students look for in a college—and how your virtual tour can help
How to write compelling copy for your college website
Latest Posts From This Blog
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Who are Gen Z transfer students—and three insights to recruit them
See the major findings from our Transfer Benchmarking Survey to compare transfer student recruitment efforts to peers and identify areas for investment and growth.
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What is a market-specific recruitment strategy?
See how Drake University uses different goals and strategies to recruit students in their primary, secondary, and tertiary enrollment markets.
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How 2 universities use predictive analytics to prioritize prospective student communications
Learn how two universities use predictive analytics to target high-cost recruitment resources to the students most likely to enroll.
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What the looming demographic storm means for your state
Uncover the demographic, affordability, and funding trends in your state.
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4 pitfalls that create enrollment risk during a crisis—and what to do about them
Campus climate incidents can be unpredictable and cause heightened levels of activism, media and public scrutiny, and reputational damage. Discover the four challenges that enrollment mangers experience during a campus climate crisis.
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Reducing enrollment risk during a campus crisis
It wasn’t luck that made the event go well. Because of UD’s thoughtful and swift response, an incident that could have rapidly escalated into a full-blown crisis was diffused. What can enrollment leaders learn from UD? Let’s look behind the scenes at what was happening on the administrative side, identify the three core elements of UD’s effective response, and see how these elements can be applied to your campus.
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Your checklist to create a compelling admitted-student website
Take our quick audit to ensure your admitted-student website includes these essential elements to make a compelling case for your college and university, and ensure it serves as a critical tool for winning over undecided students.
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An introduction to influencer marketing for higher education
Just five years ago, the idea of “influencer marketing” was a fringe concept. But today, it is more than a trend—it is a valuable way that brands across industries have increased social engagement online and earned new followers, leads, and customers.
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18 more ideas for engaging admitted students (from the cutting room floor)
Across the country, the yield rates of admitted students have been declining for most institutions for years, as students apply to larger numbers of colleges and competition among schools becomes ever-fiercer. Read our blog for 18 ideas for improved yield communications.
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