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Latest Posts From This Blog
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Three ways recruitment has changed in 2024, according to our new high school counselor survey
High school counselors have a front row seat to changing student and family attitudes about college, and their insights are invaluable. Which is why, every year, we survey high school counselors about their workload, well-being, and perspective on changes in student behavior.
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Unlocking the secrets of GA4 engagement rates
Explore website engagement metrics and benchmarks for colleges and universities, to help assess how your institution compares to your peers.
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Modern student marketing tactics to engage Gen Z
Appily’s student marketing team has deployed several innovative strategies that have proven effective with Gen Z. Here’s how we’re cutting through the noise—and how you can do the same.
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How to measure your university website’s performance
Learn the core KPIs to measure your university website's performance metrics and optimize for success and visibility.
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Financial Value Transparency readiness: 4 key steps for enrollment leaders
This blog unpacks the new Financial Value Transparency and Gainful Employment (FVT/GE) initiative, and prepares VPEMs for FVT reporting.
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What you need to know about hyper-personalization in enrollment marketing
Without a doubt, “hyper-personalization” is one of the buzziest marketing terms of the decade thus far. Even within higher education marketing and enrollment management, practitioners are hearing about “hyper-personalized” innovations at every turn.
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College costs: How enrollment teams can address parent and student concerns
Learn how institutions can help families navigate financial concerns & discuss college affordability with students with clear comms strategies. Read more.
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How higher ed marketers can adapt to Google’s third-party cookie changes
Explore the future of third-party cookies in higher ed and how Google’s decisions impact marketing strategies for universities.
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3 new Naviance features that are transforming college planning
It’s no secret that engaging Gen Z is a challenge for enrollment teams. That’s why PowerSchool Naviance CCLR, the leading K-12 college, career, and life readiness platform, is launching new features across 2024 to keep students engaged, help them get answers to their most pressing questions, and simplify access to college.
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