Effectively engage prospective college students through compelling website content


Effectively engage prospective college students through compelling website content

Is your website speaking students’ language?

When it comes time to redo the enrollment content on your college’s website, it’s critical to do it in a strategic way with specific goals in mind. That way, you can prove the value your content is adding and avoid the risk of a reduced budget next year.

However, even a quick review of college and university websites reveals a lot of variation in quality. Some sites make it much easier to find information that matters most to prospective students. Some appear to be more technically advanced. Some are better at making you want to spend more time with them.

Watch this video from Whitney Pratt, Senior Director at EAB’s Agency Services, to learn how you can create highly targeted, engaging content for your college’s website that will drive real business results.

“Content is literally everything on your website.”

Whitney Pratt, Senior Director of Agency Services

Watch the other videos in the series

Your website is the number one source of information for both prospective students and their influential parents—and behind each high-performing website is a high-performing team. Watch this video from JP LaFors, Senior Director of Accounts and Strategy at Agency Services, to learn about the five characteristics of a highly successful web team.

While most enrollment teams understand the importance of user testing their college's website, some are reluctant to do it because they think they don’t have the necessary expertise, worry that it requires more time than they can spare, or think it calls for specialized tools they don’t have. This video shares principles for your website's navigation that will improve the experience for prospective students at every stage in their enrollment journey.

Between reduced name availability and limited in-person events, attracting students and converting their interest has become increasingly difficult. Watch EAB’s video to learn why it’s so important to optimize your college website for enrollment and discover what next steps are needed to drive rapid and meaningful performance improvements.

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