After the onset of the pandemic, students across the country were forced to forego standardized tests in favor of social distancing. In turn, test providers, one of Gilliflower College’s most critical list sources, experienced a dramatic drop in the number of available student leads. As a result, they were forced to consider new methods of finding and connecting with the right-fit prospects.
To offset the decline in leads available via test providers, EAB used Gilliflower College’s student search criteria to source 32,000+ additional right-fit prospects from Cappex. As an Apply partner, the cost of their Cappex Candidates were leveraged at no additional cost.
When compared to test takers sourced in the same enrollment cycle, Cappex Candidates outperformed in the application phase with 1.4% of Candidates applying compared to just 0.8% of test takers. In the end, names from both Cappex and test providers produced 10 deposits each and contributed to a robust entering class.
"Cappex Candidates were a life saver for us. I don't think we would have met our enrollment goals without them!"
-VP of Enrollment, Gilliflower College
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